Yottaa's Site Speed Optimizer promises new pep for companies that find Akamai out of reach.
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Yottaa launched its Site Speed Optimizer, a cloud service for website acceleration, into general availability Tuesday at the Web 2.0 Expo, a UBM TechWeb/O'Reilly Media event in New York.
Site Speed Optimizer is implemented as a proxy to the source website, performing optimizations on the fly and using techniques targeted at each browser, browser version, and device. For example, if the browser is Chrome, it takes advantage of Google's SPDY protocol to improve the speed of content delivery over what's possible with the Web's standard HTTP protocol.
Buffone said Yottaa doesn't consider itself a content distribution network (CDN) in the mode of Akamai. Although Site Speed Optimizer does some geographical caching of content, the focus is on optimizing the content itself, he said.
The question is irrelevant to most of the small to midsize businesses (SMBs) Yottaa is targeting, "for most of whom something like Akamai is out of reach," Buffone said.
Site Speed Optimizer is available as a free trial, with subscription plans that start at $29 per month.
"Web content optimization (sometimes known as frontend optimization) automatically encapsulates technical best practices for website design, improving not just page delivery but also the speed of page rendering in the browser," Lydia Leong, research VP at Gartner, said in a statement. "A combination of Web content optimization, edge caching, and network optimization is necessary in order to deliver optimal performance for websites. Next-generation content delivery networks have begun to combine all three types of optimization into a single service, and a cloud-based approach to delivering such services can make them accessible to businesses that have not previously been able to afford a CDN or have not found a CDN to be cost-effective."
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Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
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