Yottaa's Site Speed Optimizer promises new pep for companies that find Akamai out of reach.
Slideshow: PageLines Makes Wordpress Creation Drag And Drop Easy
(click image for larger view and for slideshow)
Yottaa launched its Site Speed Optimizer, a cloud service for website acceleration, into general availability Tuesday at the Web 2.0 Expo, a UBM TechWeb/O'Reilly Media event in New York.
Site Speed Optimizer is implemented as a proxy to the source website, performing optimizations on the fly and using techniques targeted at each browser, browser version, and device. For example, if the browser is Chrome, it takes advantage of Google's SPDY protocol to improve the speed of content delivery over what's possible with the Web's standard HTTP protocol.
Buffone said Yottaa doesn't consider itself a content distribution network (CDN) in the mode of Akamai. Although Site Speed Optimizer does some geographical caching of content, the focus is on optimizing the content itself, he said.
The question is irrelevant to most of the small to midsize businesses (SMBs) Yottaa is targeting, "for most of whom something like Akamai is out of reach," Buffone said.
Site Speed Optimizer is available as a free trial, with subscription plans that start at $29 per month.
"Web content optimization (sometimes known as frontend optimization) automatically encapsulates technical best practices for website design, improving not just page delivery but also the speed of page rendering in the browser," Lydia Leong, research VP at Gartner, said in a statement. "A combination of Web content optimization, edge caching, and network optimization is necessary in order to deliver optimal performance for websites. Next-generation content delivery networks have begun to combine all three types of optimization into a single service, and a cloud-based approach to delivering such services can make them accessible to businesses that have not previously been able to afford a CDN or have not found a CDN to be cost-effective."
InformationWeek is conducting a survey on the use of social networking applications in the enterprise. Respond to the survey and be eligible to win an iPod Touch. Take the survey now. Survey ends Oct. 14.
Social is a Business ImperativeThe use of social media for a host of business purposes is rising. Indeed, social is quickly moving from cutting edge to business basic. Organizations that have so far ignored social - either because they thought it was a passing fad or just didnít have the resources to properly evaluate potential use cases and products - must start giving it serious consideration.
Social is a Business ImperativeSocial media is critical in the age of digital business. How can IT help? First, work with the marketing team to set up social networking programs on Facebook, Twitter, and LinkedIn, at minimum. Then work to put social media sentiment analytics in place to measure success.
. We've got a management crisis right now, and we've also got an engagement crisis. Could the two be linked? Tune in for the next installment of IT Life Radio, Wednesday May 20th at 3PM ET to find out.