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11/7/2007
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Sony Ericsson Lifts The Lid On Multimedia Phones

The handsets include a revised Walkman lineup -- the W890 and the W380 -- both designed for music enthusiasts.




Sony Ericsson W890 Walkman phone has HSDPA capabilities for downloading music at speeds up to four times faster than with regular 3G technology.
(click for image gallery)

Keeping up with the fast pace of the wireless world, Sony Ericsson this week rolled out several new phones and a USB-based mobile broadband modem for a range of different users.

The mobile device maker added two new phones to its Walkman lineup: the W890 and the W380 -- both designed for music enthusiasts.

The W890 Walkman phone has music storage capacity of 2 Gbytes and High Speed Downlink Packet Access capabilities that can reach download speeds up to four times faster than regular 3G technology, according to Sony Ericsson. The phone's high-speed capabilities also make Web browsing a lot faster.

The clamshell W380 Walkman phone has some unique features, such as Gesture control for muting calls with the wave of a hand and an external display that can come to life depending on a user's preference. The phone contains Media Manager PC software for transferring music, photos, and videos from computers. Another cool feature is TrackID that can identify a song played on the radio. The feature, which also is available on the W890 phone, uses the radio or an external source to find out the song's title, artist, and album.

The W380, however, doesn't offer as much storage as the W890. It comes with a 512-Mbyte Memory Stick Micro, which translates into about 271 songs.




The Sony Ericsson W960 Walkman phone combines UMTS and Wi-Fi technologies for data access and has a touch screen for easy navigation.
(click for image gallery)

Additionally, Sony Ericsson announced that another Walkman phone, the W960, will be shipping this month in time for the holidays. The W960 was unveiled back in June as part of Sony Ericsson's next generation of devices. It combines Universal Mobile Telecommunication System (3G) and Wi-Fi technologies for high-speed data access and has a touch screen for simpler navigation.

It's been a busy past two months for Sony Ericsson in preparation for the holiday season. The company in October rolled out three other mobile phones -- the W910 Walkman music phone, the K850 Cyber-shot camera phone, and the K630 -- in hopes of bringing in some additional sales for the holiday season to make up for a decrease in profits during the third quarter of this year.

This week, Sony Ericsson added the K660 to its K-series. The phone can be used to browse Web pages in landscape format or to pan-and-zoom to specific information on a page using shortcut keys. Users can access the Internet at high speeds or find places on Google Maps using the phone's built-in HSDPA technology.




The Sony Ericsson K660 phone packs landscape Web browsing and dedicated shortcut keys into a slim design.
(click for image gallery)

Sony Ericsson also introduced its mobile broadband modem for business professionals. The MD300 has a USB interface that connects to a PC or laptop for accessing cellular networks, such HSDPA, UMTS, EDGE, and GPRS. The modem comes with already preinstalled features, including PC software.




The Sony Ericsson W380 Walkman phone features Media Manager PC software for transferring music, photos, and videos between computer and phone.
(click for image gallery)

The MD300, as well as the W380 and W890 Walkman phones, will be available in select markets early next year.

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