News
News
2/14/2005
02:36 PM
50%
50%

Sony Ericsson To Launch Walkman Phone

Sony Ericsson Mobile Communications will take the 25-year-old Walkman into uncharted territory by launching a Walkman-branded mobile phone by mid-year.

CANNES, France — Sony Ericsson Mobile Communications will take the 25-year-old Walkman into uncharted territory by launching a Walkman-branded mobile phone by mid-year.

Sony Ericsson President Miles Flintsaid said the new music phone will have sufficient storage for six to ten CDs, a USB port to transfer music from a PC, music browsing and support for open standards, including MP3 and AAC audio formats and OMA's Digital Rights Management (DRM) 2.0.

The device, scheduled for introduction in early March, will take advantage of Sony's " history and heritage," said Flint. "We intend to bring to a market a complete consumer music option," he added.

The new music phone will offer downloadable and streaming music through Sony's online music service called "Connect." While Sony's music service has been criticized for promoting Sony's proprietary ATRAC (adaptive transform acoustic coding) format, the new mobile phone will be based on "open music standards," according to Flint.

Rikko Sakaguchi, senior vice president of Sony Ericsson, noted that the AAC format is the same used in Apple's iPod. He said the format will allow consumers who have already "ripped," or copied music tracks from CDs, in the AAC format for the iPod to reuse them on the new Sony Ericsson music phone. The company said it will introduce its music phone in early March.

Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.