Officials from the Federal Trade Commission and the U.S. Attorney's Office of the Eastern District of Michigan disclosed last week the first criminal prosecutions under the Can-Spam Act of 2003, charging four people in the U.S. District Court in Illinois with sending E-mail pitches for weight-loss products that don't work. America Online, EarthLink, Microsoft, and Yahoo filed civil actions under the law last month.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.