"Star Wars" fans in May brought a buying frenzy to the Web, opening their wallets for movie tickets and toys featuring characters of the beloved science-fiction epic.
"Star Wars" fans last month brought a buying frenzy to the web, opening their wallets for movie tickets and toys featuring characters of the beloved science-fiction epic, a research firm said Thursday.
The May 19 premier of the prequel "Star Wars Episode III: Revenge Of The Sith" was the force behind a 12 percent spike in visitors to movie sites, ComScore Networks said in its monthly report on consumer activity on the web. During the week the film was released, more than 25.2 million Americans visited movie sites, the highest weekly total so far this year.
For the full month, 58.5 million people went to film sites, boosting traffic at nearly all the top ticket merchants, ComScore said. Moviefone, which partnered with the official StarWars.com site, drew 15.3 million visitors, an increase of 29 percent over the same month last year. Yahoo Movies saw a 26 percent boost from a year ago to 12.5 million visitors. Fandango and MovieTickets.com rose 65 percent and 75 percent, respectively.
In the toys category, the "Star Wars" phenomenon sent fans scrambling for action figures of their favorite characters. EntertainmentEarth.com, which specializes in the toys, featured "Star Wars" figures and novelties and saw its traffic jump 90 percent. Lego.com, which also featured toys from the galactic epic, experienced a 52 percent rise in the number of visitors.
Nevertheless, the love of mom helped make flowers, gifts and greetings the top-gaining retail category for the month. Mother's Day, graduation and weddings fueled a 30 percent jump to 43.8 million unique visitors, ComScore said.
Online spending on flowers and gifts for the week that ended on Mother's Day, May 8, totaled $144.5 million, a 27 percent increase from the same period last year, ComScore said.
The top five properties in terms of unique visitors for the month were the Yahoo network, 165.4 million; Time Warner Network, 117.9 million; MSN-Microsoft sites, 110.5 million; Google sites, 81.5 million; and EBay, 64.3 million.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
IT Strategies to Conquer the CloudChances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.