Startup Looks To Help Online Retailers Improve Word-Of-Mouth Marketing - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
2/9/2006
07:47 PM
50%
50%
RELATED EVENTS
Threat Intelligence Overload?
Aug 23, 2017
A wide range of threat intelligence feeds and services have cropped up keep IT organizations up to ...Read More>>

Startup Looks To Help Online Retailers Improve Word-Of-Mouth Marketing

Bazaarvoice offers hosted applications for building customer communities and managing product reviews.

Startup Bazaarvoice this week unveiled its hosted applications designed to help online businesses promote "word-of-mouth" marketing.

The Bazaarvoice product line includes hosted software for managing online customer communities and allowing customers to review and rate a company's products. The company also provides reporting and analysis tools, allowing online businesses to tap into and analyze customer feedback in much the same way they would with a customer focus group. And search and syndication tools allow online retailers to extend review content beyond their Web site. All that can help companies build customer loyalty and reduce merchandising cycle time.

Bazaarvoice says its applications are already being used by E-commerce vendors CompUSA, Golfsmith, and Petco.

Austin-based Bazaarvoice was co-founded last year by Brett Hurt, previously co-founder and CEO of Web analytics software vendor Coremetrics. Its management team includes former Coremetrics, Dell, and Trilogy executives.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
IT Strategies to Conquer the Cloud
Chances are your organization is adopting cloud computing in one way or another -- or in multiple ways. Understanding the skills you need and how cloud affects IT operations and networking will help you adapt.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll