Startup Of The Week: HiveLive Puts Buzz In Enterprise Social Networks
New social networking platform for business is based on the concept of user-configurable building blocks.
Businesses are still in the early stages of adapting social networking to their constituencies of employees, customers, and partners. HiveLive recently introduced a community platform for companies that lets users manage their own privacy settings, create new groups, and collaborate. Call center service provider Alpine Access is a new customer. ----John Foley
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PRODUCTS: LiveConnect, social networking software as a service
PRINCIPALS: John Kembel, co-founder, CEO; Geoff Kembel, co-founder, application architect
INVESTORS: Croghan Investments, Crawley Hatfield Capital, KNA Investments, WB Investors
EARLY CUSTOMERS: Alpine Access, Rally Software
Social network: Geoff, John, and Jeremy Kembel
Administrators can define member roles, choose hive templates, create and manage custom pages, and oversee invitations to the community. Members are able to manage their own networks of friends and other groups, determine who sees what in their profiles, and mark posts and other items as being favorites. Users can post content and comments, vote on what others have posted, and flag inappropriate content. Groups can be open and viewable to all members or limited in participation.
Other apps can be integrated with a HiveLive community through the vendor's API. Updated content can be delivered via RSS feed or e-mail notification. Users are able to build and share apps within HiveLive.
With degrees in engineering and design from Stanford University and an MS in human-computer interaction from Carnegie Mellon University, CEO John Kembel talks of "weaving people and information together in elegant and meaningful ways." He previously co-founded DoDots, an Internet application company that folded in 2001. Brother Geoff has a degree in mechanical engineering with an emphasis in design from Stanford. Jeremy, another brother, is director of product engineering.