04:12 PM

Startup To Launch 'Avot mV' Mobile Video Service

Avot Media said it uses content-based search to collect video from all over the Web based on personal preferences instead of converting to mobile format.

Avot Media, a startup that enables video on mobile devices, this week plans to launch a service that will allow mobile device users to view billions of videos from different video-sharing sites.

The new service, called Avot mV, is tagged by the company as "third-generation" because it serves up Web-based video on mobile devices with optimal display quality. Avot said it doesn't use a transcoding process to convert desktop videos into a mobile format, which degrades video quality.

Avot mV instead uses content-based search to collect video from all over the Web based on personal preferences. The near-real time playback process eliminates jitter, delays, and grainy video quality, as well as the process of removing extra display clutter from the device screen, the company said.

The service also lets users organize their videos into unlimited playlists or share their favorites with others through a messaging feature that comes with the service. For easier navigation on mobile devices, Avot allows users to point-and-click on videos instead of typing out URLs.

"With Avot mV mobile users can discover, watch, and share any video on the web with television-like display quality in near real-time. Plus, this service is free," said Brian Sathianathan, founder and president of Avot Media, in an e-mail.

To get started, users can download the mV client at Avot's Web site starting this Tuesday, when the service becomes available.

It's compatible with a variety of mobile devices from AT&T, Verizon Wireless, T-Mobile, Sprint Nextel, Samsung, Palm, Motorola, Hewlett-Packard, and other providers. But here's the catch: Since the service involves video, the devices must be able to connect to a high-speed network, such as 3G cellular or Wi-Fi. Additionally, users need a data plan to avoid paying large data transfer fees.

Avot is a California-based startup with 20 employees. While Avot was founded in 2006, this week marks as the official launch of the company and its mV service.

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