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Stealing From Google

In This Issue:
1. Editor's Note: Stealing From Google
2. Today's Top Story
    - Google To Resume Controversial Book-Copying Project
    Related Stories
    - Google Partners With IBM On Corporate Desktop Search
    - Google's Patents Now On CD
3. Breaking News
    - Researcher Details More Microsoft Patch Missteps
    - Radware Offers Software To Detect Network-Performance Problems
    - Virtual Iron Software Adds Support For AMD, IBM Blades
    - IBM Prevents Brain Drain With Mentoring Program
    - Old Friends Collide In Online Software Showdown
    - FCC: No Agreement On Phone Mergers
    - Collaboration Aims To Calm Consumers' Online Anxieties
    - Qualcomm Response: Claims Made To EC Meritless
    - 'Wi-Fi' Lands In Dictionary
    - Online Shoppers Gearing Up For Holiday Season
    - Report: Web Traffic To Hurricane-Relief Sites Skyrocketed In September
4. In Depth: IT Leaders In The News
    - Richard Smalley, Nanotech Innovator, Dead At 62
    - AOL Co-Founder Steve Case Suddenly Leaves Time Warner Board
    - 'Old' Bill Gates Saluted On 50th Birthday
    - Gates' Antitrust Trial Video Deposition On Sale At eBay
    - Intel Founder Donates $26 Million To Alma Mater
    - Sun CFO McGowan To Retire
    - Ex-HP Chief Fiorina Joins Cybertrust Board
    - NEC's CEO Steps Down Amid Losses
    - Wiki Inventor Leaving Microsoft
5. Voice Of Authority: SBC Chief Declares War On Google, Vonage
6. White Papers: The Value Of Compliance
7. Get More Out Of InformationWeek
8. Manage Your Newsletter Subscription

Quote of the day:
"Nothing on Earth so beautiful as the final haul on Halloween night." -- Steve Almond


1. Editor's Note: Stealing From Google

I have a confession to make: I've been stealing from Google. With $1.578 billion in revenue last quarter, the company is unlikely to miss the pennies I've denied it. Still, I feel I owe an explanation: I'm "adnorant," which is to say, I ignore online ads.

I've been using a Firefox plug-in called CustomizeGoogle to block Google ads and generally improve the search experience.

CustomizeGoogle has a lot to recommend it beyond its ad-blocking abilities. My favorite feature is its placement of links to other major search engines on Google's search results pages. It lets you try your search query on AllTheWeb, AltaVista, Ask Jeeves, Bloglines, Feedster, Lycos, MSN, Technorati, Teoma, and Yahoo.

There's also a very useful option that adds links back to the Internet Wayback Machine--which hosts snapshots of Web sites taken at different times in the past--in search results.

I can't imagine that Google is thrilled about this plug-in because it undermines the company's business model. Then again, a lot of companies probably aren't thrilled with Google for that very reason.

I'm not thrilled about online ads. In fact, I can't think of the last product I purchased as a result of an online ad. I'm skeptical of sales pitches and I'm generally contrary--the fact that someone wants to sell me something makes me disinclined to buy it. Obviously, someone is clicking on Google's ads, but it's not me. (And to compound my crimes, I've been skipping commercials on my TiVo.)

It's arguable that I'm violating the unwritten contract to be receptive to advertising when accessing ad-supported content. I don't buy that argument, but there's a certain logic to it.

Is it wrong to fight for control? Content providers do their damnedest to control consumption of their content through copyright law and technical measures. Media companies frequently talk about "fighting for eyeballs," as if eyeballs were objects to be bought and sold.

Do those eyeballs have the right to look away?

As penance, I could try clicking on some of Google's ads, but then I'd be committing click-fraud by clicking without any intent to buy. It seems I'm damned if I do and damned if I don't.

Thomas Claburn
tclaburn@cmp.com
www.informationweek.com


2. Today's Top Story

Google To Resume Controversial Book-Copying Project
Google will resume the project today, as planned, defying opposition from publishers who claim Google's book search will violate copyright.

Related Stories:
Google Partners With IBM On Corporate Desktop Search

IBM has agreed to support within its OmniFind corporate search engine Google's desktop-search software.

Google's Patents Now On CD
Arnold Information Technology is offering a CD-ROM with more than 120 patents that help create a road map of Google's future.


3. Breaking News

Researcher Details More Microsoft Patch Missteps
Cesar Cerrudo, CEO at a security vendor, claims that Microsoft's problems with past patches, now finally fixed, may auger larger issues with the whole process.

Radware Offers Software To Detect Network-Performance Problems
APSolute Insite is meant to deliver comprehensive network management and security auditing, making it easier control user access to data.

Virtual Iron Software Adds Support For AMD, IBM Blades
The vendor expanded its data-center virtualization platform to include support for systems using Opteron processors and for IBM's blade servers.

IBM Prevents Brain Drain With Mentoring Program
As Big Blue sells its consulting services to companies coping with a graying workforce, it's also taking unique steps to prevent brain drain. Fran Allen, as one example, still helps out in an IBM research lab, even though she doesn't get paid.

Old Friends Collide In Online Software Showdown
Salesforce.com's Marc Benioff and NetSuite's Evan Goldberg, who met at Oracle, straddle the line between competitors and friends as the market for on-demand software really heats up.

FCC: No Agreement On Phone Mergers
Although Justice has approved them, in Friday meetings the FCC couldn't agree on what conditions, if any, should be attached to the SBC/AT&T and Verizon/MCI deals.

Collaboration Aims To Calm Consumers' Online Anxieties
The government's anti-fraud cornerstone is a new Web site that offers consumers information on the latest scams, tips for avoiding the malware, and a risk-assessment tool that shows how vulnerable a consumer is on the Web.

Qualcomm Response: Claims Made To EC Meritless
CDMA technology supplier Qualcomm said the allegations of withholding intellectual property made to the European Commission by six rivals are factually inaccurate and legally meritless.

'Wi-Fi' Lands In Dictionary
Wi-Fi is no longer just a wireless technology: It's now an official word, too, because it's included in the new edition of the Merriam-Webster Collegiate Dictionary.

Online Shoppers Gearing Up For Holiday Season
Shopping-comparison sites experienced robust traffic in September, a good sign for the upcoming holiday season, a Web metrics firm says.

Report: Web Traffic To Hurricane-Relief Sites Skyrocketed In September
The big two were the Red Cross and FEMA. But Americans also visited smaller "grassroots" sites to aid in hurricane relief, with religious sites the highest-gaining category in terms of growth.

All our latest news

Watch More News

In Monday's episodes:

Eric Chabrow with "Internet Season"

Doug Henschen with "Networking Documents"

Tim Moran with "Podcasting Our Lives"


----- The latest research, polls, and tools -----

China-U.S. Security
How susceptible are Chinese companies to security breaches and are they more vulnerable than U.S. businesses? Compare the security practices and investment plans of 700 Chinese sites against the strategies and experiences of 2,540 U.S. companies in InformationWeek's research report, China-U.S. Information Security 2005.

China-U.S. Security Comparisons
Companies in China are being targeted by security threats and sustaining damages from the assaults. We invite you to compare the similarities and differences in the security practices and experiences of U.S. and Chinese companies with our online security tool from InformationWeek and Accenture, a management-consulting and technology-services company.

Chief Of The Year
Who's the CIO that inspires you most? What IT leader has led a revolution at his or her company? Who deserves InformationWeek's 2005 Chief of the Year Award? Last day to vote! So send an E-mail to kfoley@cmp.com.

Nominations For Blog-X Awards
You determine the nominees and you choose the winner in TechWeb's second annual Blog-X Awards. Nominate your favorite tech blog now, and be sure to return when it's time to vote for the winner!

-----------------------------------------


4. In Depth: IT Leaders In The News

Richard Smalley, Nanotech Innovator, Dead At 62
The co-discoverer of the buckyball died last week after a long battle with cancer.

AOL Co-Founder Steve Case Suddenly Leaves Time Warner Board
Case said the decision will increase his ability to grow Revolution LLC, his new firm, which has been acquiring companies in the technology and health fields.

'Old' Bill Gates Saluted On 50th Birthday
A European trade union saluted the Microsoft chairman for accomplishing the "rare feat of reaching 50 and still working in the IT sector."

Gates' Antitrust Trial Video Deposition On Sale At eBay
The 11-DVD collection contains the 1998 deposition Bill Gates made as part of the antitrust lawsuit filed against Microsoft by the U.S. Justice Department.

Intel Founder Donates $26 Million To Alma Mater
Andrew Grove, class of 1960 at the City College of New York, set aside part of the funds to create the Grove Endowment to provide ongoing support for gifted engineering faculty and students.

Sun CFO McGowan To Retire
Steve McGowan, Sun Microsystems' CFO, plans to retire in June, and Sun has launched an immediate search for his replacement.

Ex-HP Chief Fiorina Joins Cybertrust Board
Former HP CEO Carly Fiorina joined the board of security firm Cybertrust, which provides managed security services.

NEC's CEO Steps Down Amid Losses
Kaoru Tosaka will be replaced by Toshio Nakajima, who will assume the post today.

Wiki Inventor Leaving Microsoft
Ward Cunningham is leaving Microsoft to join the Eclipse Foundation, a nonprofit dedicated to open-source technologies.


5. Voice Of Authority

SBC Chief Declares War On Google, Vonage
SBC CEO Edward Whitacre told BusinessWeek he thinks any service on the Web that wants to use his "pipes" should pay. Preston Gralla thinks SBC has it backward. If it weren't for those services, he says, no one would be buying SBC's products.


6. White Papers

The Value Of Compliance
This paper defines the cost advantages of HP's Reference Information Storage System when applied to E-mail systems in general, and when applied to specific functions such as electronic evidence discovery or regulatory compliance.


7. Get More Out Of InformationWeek

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