A new appliance may help companies in the fight to keep illegally obtained movies and music off their networks. Audible Magic Corp. last week unveiled a copyright-sensing appliance that lets IT departments block peer-to-peer files that match registered content in its large database of copyrighted material. The CopySense Network Appliance can block transfers of copyrighted material or all file-swapping activity, limit file-sharing traffic based on bandwidth needs, and establish rules for file-sharing downloads and uploads. Audible Magic's RepliCheck database contains digital signatures for 3.7 million copyrighted songs. (For more about how the entertainment industry is protecting its intellectual capital, see "File Sharing's Close-Up," p. 38.)
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.