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Trilogy Introduces Upgraded Sales-Automation Software

By Jeff Sweat
InformationWeek
November 1, 1999 07:07 AM

Trilogy Software Inc. will introduce this week an application suite designed to help companies coordinate direct, indirect, and Internet sales channels. Trilogy Multichannel Commerce 2.0 packages both existing and new products, including server software that keeps a single, universal version of customer data.

The suite comprises Trilogy Content Server, to classify sales and marketing content; Merchandising Server, to segment customers for advertising and cross-selling; Personalization Server, to tailor customer information; Sales Server, to offer catalogs and product configurations; Customer Server, to track customer care across channels; Order Server, to integrate sales with back-office payment and enterprise resource planning systems; and Extranet Server, to let partners and resellers access customer information.

The package supports Trilogy's recent strategy to start offering full application suites, says Liz Shahnam, a Meta Group analyst. "They're smart in realizing that they need to move into applications, as opposed to tools," she says. "Their technology is a lot more interesting with applications layered on top."

Trilogy's Multichannel Commerce 2.0, available immediately, is priced starting at $1 million.

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