The companies will link Siebel's customer-management applications with i2's personalization and supply-chain optimization tools. With the integrated offering, customer data that is captured in Siebel eBusiness Applications via call centers, through resellers, in the field, or over the Web can be leveraged through i2's personalization and fulfillment features.
I2 says it will also integrate its suite of Service Assets Management software with Siebel Field Service products to create an end-to-end offering for the field-service market. The integrated products are scheduled to be released in late June and will be promoted through joint sales and marketing. "Siebel has the ability to integrate customer touch points into the overall E-business structure," which is a feature that i2 customers were looking for, says David Byrd, i2's director of business development for customer relations.
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Insurance Providers: Improving Customer Retention through the Contact Center
Customer experience is a big deal for the insurance industry, and doing it right has never been more critical than now. In fact, Nationwide Insurance found that a 1% increase in customer retention increased annual premiums by $1 million. In order to master providing a consistent – and consistently positive – customer experience, insurance companies must rebuild their contact center operations around the customer. The problem? Desktop complexity in the insurance contact center, which is particularly prevalent in the insurance industry. Some insurance companies have more than 20 applications and tools on the desktop. That means that CSRs, who are supposed to provide quality and timely service to customers on each call, end up navigating through dozens of non-integrated applications. The good news is that implementing a unified desktop in the contact center will help insurers overcome all of the above-mentioned challenges, giving the CSR that fully integrated view of each customer. A unified desktop solution is the quickest and most efficient way to improve customer retention while reducing your cost of operations – it’s the insurance policy you need to keep your customers’ business for years to come.

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