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7/23/2014
07:06 AM
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Location Analytics + Maps: 10 Eureka Moments

Multiple data sources combined with geographic information (GIS) technology can provide a new level of business insight. Ask smart questions and see where the data takes you.
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Finding foot traffic hotspotsThe great indoors opens up a new frontier for companies in location analytics, and Here, a unit of Nokia, has been logging data points about thousands of locations of interest, ranging from airport gates and taxi stands to lobbies and play areas, to help users find a parking spot close to a particular store at the mall, for example, or to know when a bank branch is open at a nearby address.
The illustration above shows an experiment by Esri and GISi Indoors at a convention center. In one panel, at center, red dots show the location of anonymized smartphone users tracked by WiFi signals. The 'heat map' panel on the right shows the foot traffic of smartphone owners who opted in to a pilot test. Analyses like these can help retailers plan floor displays. Wolfgang Hall, a logistics expert at Esri, said other emerging uses include analyzing office building layouts and giving users directions inside a large complex.
(Source: Esri)

Finding foot traffic hotspots
The great indoors opens up a new frontier for companies in location analytics, and Here, a unit of Nokia, has been logging data points about thousands of locations of interest, ranging from airport gates and taxi stands to lobbies and play areas, to help users find a parking spot close to a particular store at the mall, for example, or to know when a bank branch is open at a nearby address.

The illustration above shows an experiment by Esri and GISi Indoors at a convention center. In one panel, at center, red dots show the location of anonymized smartphone users tracked by WiFi signals. The "heat map" panel on the right shows the foot traffic of smartphone owners who opted in to a pilot test. Analyses like these can help retailers plan floor displays. Wolfgang Hall, a logistics expert at Esri, said other emerging uses include analyzing office building layouts and giving users directions inside a large complex.

(Source: Esri)

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MDMConsult14
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MDMConsult14,
User Rank: Moderator
7/25/2014 | 8:58:39 AM
Re: SmartScan
@fourcornerstone It sounds like a useful tool. Location analytics tools seem ideal for crisis management and companies. Understanding and delivering the right data for these areas is important.
fourcornerstone
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fourcornerstone,
User Rank: Author
7/24/2014 | 5:01:26 AM
SmartScan
SmartScan for me is what it is: a very smart move. It somehow minimizes the "noise" that often comes with big data, making it easier for enterprises to handle collected and stored information. But then it also reminds me of another comment, wherein data collection should not be so choosy as "unlabeled" data may prove to be useful later on. 
MDMConsult14
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MDMConsult14,
User Rank: Moderator
7/23/2014 | 7:04:30 PM
Re: Crime stats
Location Analytics tools are excellent in providing the right data and stats. With the right tools, this data can save lives and better assist in the navigation end. It's good to see tools and analytics evolving to other sectors are areas such as disaster preparedness in which weather and street maps are crucial.
D. Henschen
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D. Henschen,
User Rank: Author
7/23/2014 | 9:39:54 AM
Store-location nuances are complex
I've talked to specialists in scoping out potential new retail store locations, and it requires very sophisticated analysis. Not only do analysts look at local economic and demographic information and how many potential customers are within X miles of the new location, they have to consider the potential impact on existing locations. It gets down to the level of looking at whether it's a left turn or right turn into parking lot, which can make a big difference in how willing customers are to visit a store.
SaneIT
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SaneIT,
User Rank: Ninja
7/23/2014 | 7:43:20 AM
Crime stats
I know that it's good information to have but it does make me wonder how much you can do with those 4 year crime statistics.   I know you can increase police presence at least for a short time but what if budgets don't allow for long term changes?  Do many of the crimes committed just shift locations in the case of increased police presence?  How far will a city go to reduce crime in a specific area if it means that crime increase in a neighboring area?
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