Multiple data sources combined with geographic information (GIS) technology can provide a new level of business insight. Ask smart questions and see where the data takes you.
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Pinpointing supply chain waste Managers at Con-way Freight, a unit of the freight transportation and logistics services firm, have been using location analytics to identify sources and causes of waste in their trucking routes. By analyzing the location and movement of its vehicles and location-based data such as traffic congestion, travel routes, and customer shipping information, the company can pinpoint where it wastes time (such as when a customer's shipping dock is closed or busy) and money (such as idling in a high-traffic area at the wrong time). The company now can put data behind the anecdotal observations its drivers have been making for years, says Jeff Rivera, VP of national sales at Con-way Freight. The ability to address sources of waste leads to improved business results -- and better morale among the truckers.