Re: Wearable Tech: Fashion Will Rule
I don't know, I really have mixed feelings about this one. There's no shortage of articles and opinions on wearable computing out there, but it seems that nobody (pundit or manufacturer alike) has cracked the code yet. I think we're a bit off from realizing that sci-fi style appeal of the smartwatch, and realizing what we're doing wrong at the moment. The short version is that the devices just aren't catching on. plenty of them are being made, and some of them do have a 'fashion-first' approach, but you just don't see people wearing them out in the wild. I don't know anyone who owns one, and I'm a sworn member of the 'technocrati'. That says it all.
For example, Nick, your mother said she wouldn't wear your other model because it didn't look good. Nevermind the idea that it might look good to someone else - geek chic, retro fab, etc. - maybe she would wear the new one because it looks more like a nice watch... but did she say she would buy one? Is she the target audience? Maybe your target audience is the younger, more athletic people you describe. Maybe they will get into the look, and the features - but what about when they see the price? Are there people outside the techie circle who want to drop a bunch of money on something like this? I don't think anyone has found the 'sweet spot'to help wearables hit critical mass yet, but I wish you the best of luck in your endeavors.