From tackling personnel problems quickly to not chasing tech fads, 13 CIO innovators share lessons learned the hard way.
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3. Be realistic about what you can deliver
"Years ago, I was involved in a large-scale divestiture deal with a big customer, and we committed to take on a logistics capability that we didn't have the systems in place to handle. The timeframe was too tight -- but rather than risk the deal, I signed up for commitments that couldn't be delivered on. The effort and energy to address these challenges we created impacted the customer and the team."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.