Is the IT budget moving out of IT's control? Maybe -- 37% of respondents say the rate of outside spending is on the rise, up from 22% last year. Just 21% of CIOs retain full budgetary authority. What is in our control: how we respond and work with business leaders.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.