Apple has never been a market micromanager. They are a big picture company, and generally don't give in to the day-to-day pressures. They are always more focused on making the best overall product, not the one with the most bells and whistles...this goes back through the pre-iPod, iPhone, & iPad Mac vs Windows days.
If you look at expectations, the public is simply delusional. While Samsung and other manufacturers may make day-to-day advancements in small areas (more megapixels, better social media integration, etc.), none have a product and eco-sphere nearly as reliable and user friendly as Apple. Apple is ok with them focusing on the mintuae while they focus on the big picture. Keep in mind, the success of Apple also opened the revenue streams for all their competition, and in some cases, made them relevant or saved them.
Here's where that comes into play. The iPod was introduced around 2001. The iPhone in 2007, and the iPad in 2010. In 9 years, Apple has managed to completely revolutionize, not just the electronics world, but the entire world 3 times over. Think about this. Then entire way we live our lives, multiple industries, and communictations have been completely altered by these 3 product releases. Cassettes & CD's gone - every record company altered - record/tape/CD stores gone - Walkmans, other portable cassette/CD devices, and big headphones all gone. That's just the beginning for iPod. There's no need to get into everything else or the phone and tablet.
Another revolution to consider is how they completely altered other companies (Samsung, Google, Sony, Nokia, Blackberry, etc.) or helped other companies/industries be created (docking stations, cases, stands, proliferation of the WiFi industry, etc.).
Now step back and look at it big picture, when in the history of mankind has one company completely altered the world 3 times in 9 years? It is now 2014. In previous releases, once every 3 years they have released a product that was, not just a game changer, but a history changer. It has now been another 3 since the iPad. I would look for these to be more than empty words. They are right on target to continue their pattern. If they don't release another revolutionary product in 2014 or 2015, I'll be the first to once again mourn the loss of Steve Jobs, as the revolution may have died with him.