Chief Digital Officer: Where CIO & CMO Meet - InformationWeek
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4/3/2014
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Chief Digital Officer: Where CIO & CMO Meet

Marketing and IT don't need to conflict. Extreme Networks CMO explains how the two can leverage each other's strengths to build a better digital business.

Extreme Networks CMO Vala Afshar.
Extreme Networks CMO Vala Afshar.

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Stratustician
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Stratustician,
User Rank: Ninja
4/10/2014 | 12:05:25 PM
Re: They don't always meet happily
As social marketing becomes more prevalent, it makes sense that CIOs and CMOs align. After all, marketing tends to be the folks who drive overall company strategy and often CIOs feel disconnected from ensuring that their roadmaps support the key objectives.  As marketing relies more and more on cloud services and platforms to drive innovation, the CIO will no doubt be more involved in the decision making process on how to build and use these services for other strategic purposes.  Additionally, when you look at cost centres, it seems that marketing and IT are generally blamed for spending all the company money, so working together to drive more efficient internal and external services means that both these teams win.
kosichak
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kosichak,
User Rank: Apprentice
4/6/2014 | 8:02:18 AM
Re: They don't always meet happily
What has happened to the status of CQO in the C-suite?! RC
Charlie Babcock
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Charlie Babcock,
User Rank: Author
4/4/2014 | 8:29:26 PM
They don't always meet happily
Vala Afshar is an excellent spokesman on the benefits of mutual respect and goodwill, which isn't always the modus operendi in business environemtns. The CMO and CIO sometimes forget that they're working for the same company and substitute instead a competition for budget with each other.
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