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4/2/2014
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Eli Lilly's Field Reps: Armed With Data

Cloud-based, mobile-friendly system gives sales force greater insight into the drugmaker's customers. One of eight profiles of InformationWeek Elite 100 Business Innovation Award winners.

Veeva's system was much easier to deploy than on-premises CRM software, says Meadows
Veeva's system was much easier to deploy than on-premises
CRM software, says Meadows

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The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
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