Re: Merging of IT and Marketing
I couldn't agree more about Analytics - that is Marketing's domain, not really IT invovlement (other than support for the required hardware/software). I've always thought of business data analysis as a marketing function, but that may just be me.
I definitely agree that Shadow IT is a monster of IT's own making, usually due to lack of responsiveness or cooperation. It still boggles my mind that there are IT leaders out there who think they work in a silo of servers where they can hand down edicts from on high. To me, the job of IT is to support the business and OTHER departments, not their own. Sadly, I can tell from forums and articles that this just isn't the case.