Strategic CIO // Executive Insights & Innovation
Commentary
12/9/2013
10:40 AM
Chris Murphy
Chris Murphy
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
100%
0%

Marketing Vs. IT? Here's A Better Approach

Join our live audio chat with Penske Truck Leasing's top IT and interactive marketing executives, who will discuss what it takes for their two disciplines to get on the same page.

Too much of the discussion about marketing and IT strategies treats the topic as a rivalry -- will marketing overtake IT in terms of tech spending?

Bill Stobbart's IT team rebuilt a Penske e-commerce site.

The reality looks a lot more like what's happened this year at Penske Truck Leasing, which revamped PenskeUsedTrucks.com, its B2B e-commerce site for used-truck sales, to give it more of a consumer appeal.

Penske faced the kinds of problems that blur the lines between marketing and IT, such as:

  • How do we integrate a legacy backend fleet-management system to work with a consumer-friendly website?
  • How should the user experience on a mobile site differ from the experience on a PC?
  • How do we get photos of used trucks on thousands of lots around the country onto one site?
  • Which search-engine optimization skills do we need to develop internally versus relying on consultants?

I'll interview Penske senior VP of IT Bill Stobbart and VP of interactive marketing Ann Walsh live on Tuesday, Dec. 10, at 2:00 p.m. EST/11:00 a.m. PST. You can register here to listen live on our site and ask questions via text chat, or you can catch the archive version.

Please join me and bring your own questions as we talk with Stobbart and Walsh about their e-commerce journey. (On the registration page, if you're already a registered member of InformationWeek.com, skip to the bottom of the form and sign in with your login. Once registered, if the audio player doesn't appear at first, please try refreshing your browser.)

We hope you'll join us on Tuesday, Dec. 10, for the second in our series of radio chats with accomplished technology leaders. 

Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
Laurianne
50%
50%
Laurianne,
User Rank: Author
12/9/2013 | 11:20:43 AM
Ask The IT Chief
This chat is a great chance to ask questions directly. I know many of you are going through similar exercises where your IT teams are doing work that feels like you're launching an ecommerce business. Join us for the chat and learn from your peers.
RobPreston
50%
50%
RobPreston,
User Rank: Author
12/9/2013 | 12:27:10 PM
Re: Ask The IT Chief
It's also a good opportunity to learn how a CIO and marketing chief work together (rather than just fight for dollars).
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 7, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program!
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.