Join our live audio chat with Penske Truck Leasing's top IT and interactive marketing executives, who will discuss what it takes for their two disciplines to get on the same page.
Too much of the discussion about marketing and IT strategies treats the topic as a rivalry -- will marketing overtake IT in terms of tech spending?
Bill Stobbart's IT team rebuilt a Penske e-commerce site.
The reality looks a lot more like what's happened this year at Penske Truck Leasing, which revamped PenskeUsedTrucks.com, its B2B e-commerce site for used-truck sales, to give it more of a consumer appeal.
Penske faced the kinds of problems that blur the lines between marketing and IT, such as:
How do we integrate a legacy backend fleet-management system to work with a consumer-friendly website?
How should the user experience on a mobile site differ from the experience on a PC?
How do we get photos of used trucks on thousands of lots around the country onto one site?
Which search-engine optimization skills do we need to develop internally versus relying on consultants?
I'll interview Penske senior VP of IT Bill Stobbart and VP of interactive marketing Ann Walsh live on Tuesday, Dec. 10, at 2:00 p.m. EST/11:00 a.m. PST. You can register here to listen live on our site and ask questions via text chat, or you can catch the archive version.
Please join me and bring your own questions as we talk with Stobbart and Walsh about their e-commerce journey. (On the registration page, if you're already a registered member of InformationWeek.com, skip to the bottom of the form and sign in with your login. Once registered, if the audio player doesn't appear at first, please try refreshing your browser.)
We hope you'll join us on Tuesday, Dec. 10, for the second in our series of radio chats with accomplished technology leaders.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.