Strategic CIO // Executive Insights & Innovation
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11/20/2013
09:06 AM
Rob Preston
Rob Preston
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SAP CEO Envisions Younger, Greener, Cloudier Company

Bill McDermott is trying to change SAP's conservative, ERP-centric image for millennial employees and buyers.

McDermott: SAP is focused on Millennials, a generation he views as 'the largest purchasing class in the world.'
McDermott: SAP is focused on Millennials, a generation he views as "the largest purchasing class in the world."

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RobPreston
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RobPreston,
User Rank: Author
11/21/2013 | 9:54:50 AM
Re: lord have mercy
For sure there's some "marketing crap" in here, but wanting to attract younger people and move into higher-growth technology areas is hardly at odds with developing and maintaing serious software. 
Shepy
100%
0%
Shepy,
User Rank: Apprentice
11/21/2013 | 8:57:38 AM
sure they did
""What's fascinating about them is that 84 percent of them say with great clarity that they would rather make a difference in the world than get personal recognition for themselves,""

I suspect that 100% of those 84% just said what they thought was wanted to be heard, not their actual feelings on the matter
miberg
50%
50%
miberg,
User Rank: Apprentice
11/20/2013 | 3:01:34 PM
lord have mercy
SAP is conservative because they are dealing with serious software and not the teenage toys. Please let this be some marketing crap.
RobPreston
50%
50%
RobPreston,
User Rank: Author
11/20/2013 | 9:37:32 AM
Beyond ERP?
SAP has made great strides in becoming more of a cloud (SuccessFactors, Ariba), mobile (Sybase), and database (Sybase, Hana) playerm even if its revenues are still mostly from on-premises enterprise applications. Is McDermott & Co. on the right track? Where does it need to step up more?
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