Strategic CIO // IT Strategy
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6/6/2014
07:00 AM
David Wagner
David Wagner
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Geekend: Sarcasm Detector Wanted

US Secret Service wants a bucket for those times you are dripping with sarcasm.

Top 10 Secret Reasons Microsoft CEO Ballmer Retired
Top 10 Secret Reasons Microsoft CEO Ballmer Retired
(Click image for larger view and slideshow.)

Welcome to my first Geekend on InformationWeek.com. I wrote this weekly column for three and a half years on EnterpriseEfficiency.com, and now that I'm bringing it to InformationWeek, I'll repeat what I wrote in my very first Geekend:

Every Friday I'm going to talk about stuff I love -- gadgets, games, movies, and the people who make them -- and I'm not going to worry about the enterprise. Just once a week. One post, for a little bit of fun so we can enter the weekend on a high note.

I hope the InformationWeek audience enjoys my little jaunt through the geekier side of life as much as I do.

[How's your company's geek:jock ratio? Read Geeks Versus Jocks: CIOs, Beware Your Culture.]

Speaking of geek life, the US Secret Service is making an interesting jaunt into natural language processing by asking people to make a sarcasm detector. Here's an intercepted video of an early test:

You can see they're still working on it. But seriously, the Secret Service really does want its own social media monitoring software (it uses FEMA's now), and among the criteria -- buried among other humorous requirements, like its needing to be compatible with Internet Explorer 8 -- is the need to detect sarcasm.

Why would anyone need to do that on Twitter? Isn't Twitter the most sincere place on Earth?

As much as I want to make fun of the government's inability to detect humor of any kind, there's a real need here. You know those signs at the airport that say, "All jokes about bombs will be taken seriously"? That's Twitter for the Secret Service. How do they know the difference between a tweet that says, "I want to kill the president over that decision" and "I want to KILL the president over that decision"?

Allow me to share a personal story of this problem before social media even existed. My grandfather was a Navy veteran and literally would have taken a bullet for any US president, regardless of party. But he also considered it important to write letters to express his dissent. Once he wrote a letter to President Reagan (whom he loved) protesting something Reagan was doing with veterans' benefits. He wrote: "A man ought to be shot for thinking like that..."

Uh oh. Somewhere in Washington, a little file was created. And several years later, when Reagan was visiting my grandfather's hometown, he got a knock on the door. The Secret Service agents told my grandmother they'd be outside the house until the president left. My grandfather was confined to his chair because of a stroke, and when my mother informed the agents, they went in, politely talked with my grandfather, and left.

But imagine this encounter on the scale of Twitter. Not just a few thousand angry letters, but 500 million tweets per day, plus Facebook, Tumblr, Instagram, and countless other social forums. And they aren't all hashtagged #Iwanttokillthepresident #thisisnojoke. How do you tell the difference? How do you even read them all?

So good for the Secret Service, but this is a tall order. How do you teach a computer something that not all people are good at?

We're getting surprisingly close (and yet still so far away), with teaching computers about regular humor. We've even got them writing jokes like this one: "What do you get when you combine a fragrance with an actor? A smell Gibson." That at least resembles a joke. But how do you teach sarcasm, which requires an understanding of the intent

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David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio
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SaneIT
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SaneIT,
User Rank: Ninja
6/6/2014 | 7:34:00 AM
Sadly we do need this
My first thought was wondering how often our government hears "great job on that one guys" and takes it as a compliment rather than sarcasm.  Now I'm pretty sure that some politicians will always spin sarcasm to be a compliment but government agencies really need to be careful about how they take what is said/written/tweeted.  After they get the sarcasm detector figured out the next thing they need to work on is a BS detector so that they can stop taking people who are just spouting off so seriously.  I see a lot of dumb things repeated and wish there was a good way to mark garbage tweets as what they are.
jastroff
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jastroff,
User Rank: Ninja
6/6/2014 | 10:04:09 AM
Re: Sadly we do need this
@dave – Bazinga! Sentiment detectors like Lymbix and others comb through communications for sentiment and tone.  Of all the emotions,  detecting  sarcasm is particularly difficult, since it requires a great deal of context about the writer's subject, as well as an understanding of the use of language and paralanguage (images, etc). But, it can be done, and has been the subject of considerable work in computer labs since the 1970s.

It buys you the same thing that understanding any other emotional state. Emoticons are among the many ways people indicate sarcasm. Watch out for those winking ;-) faces . So, for the foreseeable future, the more textual communication we have, in social media and email, the more we need to understand what it all means in a context that makes sense. Challenging.

So, maybe not so sadly, we do need this.
Michelle
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Michelle,
User Rank: Strategist
6/6/2014 | 10:45:19 AM
Re: Sadly we do need this
Haha! Curious view of natural language processing :) Yes, it does seem as though plenty of government folks are reading "great job guys!" has true and honest not as sarcasm.
progman2000
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progman2000,
User Rank: Moderator
6/6/2014 | 1:41:40 PM
Re: Sadly we do need this
Even if the government realizes it can't be done, you know who can do it? Facebook and Twitter.

 


Eh, I would give Google the nod on figuring out how to do it before Facebook and Twitter.
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/6/2014 | 3:55:32 PM
Re: Sadly we do need this
@SaneIT: I would prefer to see the BS-detector created first. In fact, I think it should first be tested at every occasion where a politician speaks before it gets deployed to the general populace.
Michelle
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Michelle,
User Rank: Strategist
6/6/2014 | 3:56:11 PM
Gov vs Humor
There is hope for the future of funny in the government (at least for today).

@CIA

"We can neither confirm nor deny that this is our first tweet."

 
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/6/2014 | 3:58:48 PM
Re: Sadly we do need this
@jastro: I've found that the ability to recognize sarcasm even in face-to-face interactions (as with the Big Bang Theory clip Dave shared) is a distinctly regional and cultural thing. I found this out the hard way when I moved from NY (where, I belive, sarcasm was invented) to the Bay Area (where it seems to be nonexistant). I've goten myself in plenty of trouble already over this. so, maybe for the sacasm-impaired this would provide an important public service. The whole idea of the government using something like this gives me the creeps, though.
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/6/2014 | 4:00:09 PM
Re: Sadly we do need this
@Michelle: Are you suggesting the government has no sense of humor? =^_^=

 
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
6/6/2014 | 4:01:29 PM
Re: Sadly we do need this
@ProgMan: Curious to know: Why Google? I'd put my $$ on Amazon figuring this out before anyone else.
progman2000
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progman2000,
User Rank: Moderator
6/6/2014 | 4:03:54 PM
Re: Sadly we do need this
@snunyc - To me Google can figure out a way to do anything.  They can probably figure out my blood type by something I post...
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