Strategic CIO // IT Strategy
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6/5/2014
09:06 AM
David Wagner
David Wagner
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Geeks Versus Jocks: CIOs, Beware Your Culture

Geeks, jocks, or anything else -- if you have too many, it's a problem.

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IT organizations tend to celebrate the geek -- and deservedly so. But for CIOs to build the right kinds of teams to meet current business challenges, they need to start creating more diverse cultures. This movement isn't about dumping people with ironic T shirts or pocket protectors, but about instilling a kind of diversity that leads to productivity and innovation.

The goal is to break out of hiring habits that define your culture by personality traits rather than skillsets and mindsets. A recent article in the Harvard Business Review, "The Trouble with a 'Jock Culture' at the Office," points to the same problem in a different field: sales. In the article, former CEO Jim Dougherty highlights the danger of assembling a sales team dominated by former athletes. In Dougherty's experience, women and other personality types felt their achievements wouldn't be recognized and that they wouldn't be promoted. They felt their ideas were not valued as much as their jock peers, and they weren't included in many of the conversations where business decisions were made.

Whether your company's culture is one of jocks or geeks doesn't matter -- many of the same issues hold true. Both cultures tend to exclude women. Consider that the STEM fields employ twice as many men as women. And according to this study by the Census Bureau, most of the growth of women in STEM came between the 1970s and the 1990s.

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Consider this example of a major geek company: Google just admitted it has a diversity problem, as only 17% of its technology employees are female. Google is also predominantly white and Asian, employing very few Hispanic or black engineers. One Google senior VP of people operations went so far as to say, "Put simply, Google is not where we want to be when it comes to diversity, and it's hard to address these kinds of challenges if you're not prepared to discuss them openly, and with the facts."

It isn't only about racial or gender diversity -- obviously, there are geeks of every gender and race. And it isn't that geeks are bad -- they're delightful (and I count myself among them, and I even write a weekly column dedicated to them). The issue is homogeneity. As Dougherty pointed out concerning jock culture, a single-minded culture destroys conversation, engagement, and innovation, and it sublimates the minority voices (of all types) in your company.

Not every IT department is stuck in the geek culture, because not every IT pro is a geek. And not every department celebrates the culture, even if it's full of geeks. One way to tell if this is your problem is to check out some of the following descriptions of IT pros by Paul Glen, author of Leading Geeks: How to Manage and Lead the People Who Deliver Technology (Jossey-Bass, 2002). IT pros often:

  • Value other persons of similar knowledge and can be intolerant of others (without the same knowledge)
  • Are attracted to this business solely by the technology and tend to work on technology for technology's sake, not necessarily for business's sake
  • Tend to view data centers and networks as their own personal toy boxes and/or creations of their own artwork
  • Are introverted by nature, choosing machines over humans and facing challenges in effective day-to-day formal and informal communications

If you see these traits in your IT culture, you've got a problem. Not only is it counter to your mission to serve and drive the business, but it also means you have the type of homogeneous culture that's threatening innovation and creativity in your department.

So how do you address the problem? First, think about diversity in all forms: race, gender, age, mindset, skillset, social background, and education. Research suggests, for example, that racial diversity and gender equality both lead to greater innovation and productivity as well as overall business performance. Social diversity should do so as well, although this type of culture is admittedly hard to define and research.

Second, pay attention to the types of people you hire, particularly for management positions. If you find yourself hiring the same types of people (former athletes or former mathletes, for example), re-think your reasoning. Dougherty explains that there was a reasonable mindset behind creating the original jock culture in his company's sales department -- the previous manager thought that the teamwork and the striving through adversity of sports made for better workers. There's nothing wrong with that concept. It's only a problem when it overrides your other hiring priorities.

Third, and most important, make sure you aren't suppressing the other voices in your organization because "the crowd" does. If you surface the different voices in your department, you'll give them the confidence to speak up and you'll be rewarded with a richer pool of ideas.

When Dougherty gave voice to the workers previously pushed aside at his company, he found a remarkable impact: "… these workers began to shine. They'd been working at about 70% of their capacity, they told us. Once they were convinced the culture was changing and realized they could be promoted and rewarded, they worked harder. Productivity soared. When a few thousand people increase their productivity by 30%, it has a meaningful impact."

Are you ready to make a meaningful impact on your department? Surface as many types of workers as possible. Celebrate the differences on your team. If you do, you might find you get the best out of your geeks and jocks, millennials and boomers, and everyone else on your team.

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David has been writing on business and technology for over 10 years and was most recently Managing Editor at Enterpriseefficiency.com. Before that he was an Assistant Editor at MIT Sloan Management Review, where he covered a wide range of business topics including IT, ... View Full Bio
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batye
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batye,
User Rank: Ninja
9/10/2014 | 12:04:04 AM
Nature :)
@StaceyE thank you, but how I see it, it the same way in the nature... just the way of life... or keep moving...
StaceyE
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StaceyE,
User Rank: Apprentice
8/31/2014 | 5:00:45 PM
Re: Monoculture
@ Batye

Your correct, goals are what keep us pushing forward!
batye
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batye,
User Rank: Ninja
8/3/2014 | 12:24:37 AM
Re: Monoculture
thanks, in my mind human nature is to see goal or reward of some kind... one way or other...
StaceyE
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StaceyE,
User Rank: Apprentice
7/31/2014 | 10:07:18 AM
Re: Monoculture
@ batye

Perks based on attitude and performance! I like that idea.
batye
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batye,
User Rank: Ninja
7/1/2014 | 7:08:41 PM
Re: Identity Crises
it happens :(  as sometimes personalities do have conflict... plus likes and dislikes on the personal level....
batye
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batye,
User Rank: Ninja
7/1/2014 | 7:07:10 PM
Re: Monoculture
I think we must to take in account personality and ideas... as to each person his own perks... how I see it...
batye
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batye,
User Rank: Ninja
7/1/2014 | 7:06:00 PM
Re: It's okay to think different
it like problem need to be looked from all point of view :) so to say... as each party must have it say in the process... to get right....
batye
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batye,
User Rank: Ninja
7/1/2014 | 7:04:36 PM
Re: Geeks Versus Jocks
interesting to see, as it like never ending process at workplace... but also office politics are in play.... how I see it.... 
StaceyE
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StaceyE,
User Rank: Apprentice
6/30/2014 | 7:17:28 PM
Re: Monoculture
I agree with you, in most cases better pay will trump non-monetary perks without a second thought.
kstaron
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kstaron,
User Rank: Ninja
6/19/2014 | 11:01:25 AM
It's okay to think different
You are right. it's a problem that can happen anywhere. Even in some acedemia circles now if you don't think 'the right way' about something then you don't get hired or heard. But hearing these numbers for women inthe sciences, while it no longer shocks me, I am glad my daughter at 6 is excited about robotics camp this year. She wanted to do engineering too but we had to go on vacation sometime. Don't be afraid to have a few people that think a bit differntly than you do.
Page 1 / 5   >   >>
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