@Alison_Diana Good point. The demographic shift that you mention is very real and something companies should not underestimate. Many companies are operating under old models and it would not be surprising to see most of these models ineffective within the next decade.
Ask the telco's if their age old models are still effective ? And I do applaud companies like Procter & Gamble for actually doing something about an issue that has been around for far too long.
I am very sensitive to this issue because it is a battle minorites fight everyday - Should they have to fight this battle when they are qualified for the positions they seek ?
Idealistically, one would think not but that is not realistic, what is real are the numbers ( they never lie ...) and the ingrained attitude that only whites and asians understand tech. These groups love this misconception and litterally feed off of it to further tighten their hold on the reigns of Industry influence.
And since most ( no all ) of the major of the major tech companies are run by one or the other - this fallacy continues to grow unabated.
As far as I am concerned, it is long overdue for someone to speak the truth regarding this issue, no matter how difficult it is to take. I might just forward this link to the various "tech heads" so maybe they can take a moment away from being a "geniuses" to address this issue with real action. Now that would be real genius.
Thanks for letting me veer off course with respect to the main topic of this thread - Gender. No doubt that is an issue of equal magnitude.