Strategic CIO // IT Strategy
09:06 AM

IT Is From Mars, Marketing Is From Venus

An insider's view of how marketing technology liaisons can help align the planets.

Comment  | 
Print  | 
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
5/20/2014 | 12:57:51 PM
Re: Marketing relationships = IT career currency
I couldn't agree more Laurianne. I found that creating friendly relationships in both organizations made everything much better and added fun to the project. I'm not just talking on the professional level, but on a personal level as well. People start seeing that you're human like they are which changes the view on the task at hand. Tasks that initially was surrounded with drama (and not in my court), suddenly became trivial and magically completed before I could even ask for status. 
User Rank: Author
5/19/2014 | 3:50:54 PM
Marketing relationships = IT career currency
"Instead of glaring across the universe at each other, marketing and IT should see that they're not only on the same planet, they are building a home there together." Well said. Those "work your charm" stories will be your ticket to success as the lines between CIO and CMO (and their teams) blur.
Register for InformationWeek Newsletters
White Papers
Current Issue
Increasing IT Agility and Speed To Drive Business Growth
Learn about the steps you'll need to take to transform your IT operation and culture into an agile organization that supports business-driving initiatives.
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.