Re: Mobile Business Without The Apps
Seconded on Rich and Mr. Henschens's points both (which really aren't so different, when you think about it). You hear it repeated in meeting rooms across the globe - the key is to understand your target audience, and market something they want to them in the way that they want. A lot of companies give what you've referred to in the past as 'lip service' to that idea, Curt, without really doing it. This is a great example of it being done right. Think about all the money that would have been wasted with a smartphone app!
The Black & Decker example brings up another great case. It doesn't have to be simply that you're reaching for a lower level of customer for you to choose a simpler solution. If you have a variety of customers, the simple solution may still be the best. The question is whether it will save you time, money, and effort, while still maximizing success (although, hitting your lowest common denominator is part of that). In the end, nothing else really matters, does it? Nobody's going to look at your flashy accelerated graphics when your department's in the red, are they?