Re: 10 Ways To Improve Your Personal Brand
I'm actually really impressed with this list, and I went and tried some of these right away. It would be very easy to stuff a list like this full of vague concepts and buzzwords without giving specific tips or additional reading, but most of these feel very well thought-out and practical. It doesn't read quite like a step-by-step list. Rather, thanks to the inclusion of more uncommon ideas such as writing a book, it reads like a cohesive tapestry of what a personal brand could and should look like if put the proper time into it over the course of your career (like watering a plant). In other words, it's also a convincing argument for someone who still might think 'personal brand' is just a buzzword. Nice job, Jeff!
The twitter guide is extremely practical and something you can do right away (it worked for me, by the way), while something like the rebranding guide is more situational and something you'll do over time. These two ideas aren't conflicint, but rather, they compliment each other well. In Li Tan's example, his friend got a leg up both because he reached out to someone he had a real (key word: real) relationship with (Li) and because his LinkedIn profile looked good and not thrown together as an afterthought. It's almost like two-factor authentication - you need to combine a general concept (your brand) with a specific action(s) to get a good result. It may sound like a lot of work, but I think this is a great template for the professional world moving forward and a nice step up from static resumes.