Strategic CIO // Team Building & Staffing
News
2/19/2014
01:36 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

LinkedIn Expands Blogging Capability

LinkedIn plans to open its publishing platform to all users who want to share career insights and advice.

If you have career advice to share, LinkedIn wants to be the place you go. It announced Wednesday that it is gradually opening up its publishing platform to all users, giving everyone the opportunity to blog.

LinkedIn launched an Influencers platform in 2012 for big-name businesspeople to share their career insights. It showcased posts on topics such as leadership, innovation, successes, and failures from people such as Bill Gates, Richard Branson, and Deepak Chopra.

Since then, the number of Influencers has grown to around 500. LinkedIn said that it will add 25,000 members who will have the ability to publish content to LinkedIn. That capability eventually will be expanded to all members in the coming months.

[Get noticed by recruiters and land your next gig. Read 10 Top LinkedIn Tips And Tricks.]

"The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg," Ryan Roslansky, director of product management at LinkedIn, wrote in a blog post. "Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared."

Once you receive publishing capabilities, you can start writing directly from your LinkedIn homepage. To begin, click the pencil icon in the "Share an update" box. This will take you to the writing tool, which also lets you add images and other media.

When you publish a post, anyone can see it. It's visible to your connections and followers through the news feed on their homepages. Members who are not in your network can follow you from your posts, too, LinkedIn said. People don't need a LinkedIn account to read your posts, either.

According to a LinkedIn FAQ page, your activity will affect your posts' distribution. "The more you engage with the platform the more reputation you'll build, and the more likely members will follow you and your posts. Liking and commenting on other posts are good ways to engage."

LinkedIn gives you access to analytics to gauge the reach of the content you publish. You'll receive an emailed report on page views, likes, and followers, which you can also access from your profile.

Expanding its publishing platform is another move to keep more users on LinkedIn's site longer. In other words, it wants to be your destination for career content -- not just a place you visit when you're looking for a job.

In November, LinkedIn announced that it integrated the social news reader app Pulse into mobile and desktop versions of the site. The app replaced the LinkedIn Today news-creation feature that launched in 2011. LinkedIn acquired Pulse in April for $90 million.

Most recently, LinkedIn launched Showcase Pages, a spinoff of Company Pages. While Company Pages are high-level resources for company news and job postings, Showcase Pages promote content specifically about companies' brands and products.

The NSA leak showed that one rogue insider can do massive damage. Here are three steps to keep your information safe from internal threats. Also in the Stop Data Leaks issue of Dark Reading: Technology is critical, but corporate culture also plays a central role in stopping a big breach (free registration required).

Kristin Burnham currently serves as InformationWeek.com's Senior Editor, covering social media, social business, IT leadership and IT careers. Prior to joining InformationWeek in July 2013, she served in a number of roles at CIO magazine and CIO.com, most recently as senior ... View Full Bio

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
WKash
50%
50%
WKash,
User Rank: Author
2/19/2014 | 11:19:37 PM
Re: LinkedIn blogs
LinkedIn has been looking for ways to increase content and give members more reasons to pay attention to their pages on a daily basis. So this seems like a logical move and it's evident LinkedIn put some thought into incentivizing members to participate. For those who really use LinkedIn to market themselves, and for whom content marketing makes sense, this will be a welcome addition.
Ariella
50%
50%
Ariella,
User Rank: Ninja
2/19/2014 | 7:10:31 PM
Re: Your thoughts?
@Thomas good point. There seems to be no shortage of those. What's more annoying is that some are not upfront that their invitations to "write for us" mean "write for us for free" with nothing other than "bragging rights" and "exposure" for compensation. A writer on one of the LinkedIn writer groups liked to say, "you can die of exposure."
ChrisMurphy
50%
50%
ChrisMurphy,
User Rank: Author
2/19/2014 | 5:12:57 PM
Re: LinkedIn blogs
People are writing for the exposure, so it's all about an audience compared with a personal blog -- where is the best chance of this getting passed along and going viral, or even semi-viral. It'll be interesting to see how much data LI shares on views, since that can be both addictive (I'm a star) and discouraging (no one cares).   
Thomas Claburn
50%
50%
Thomas Claburn,
User Rank: Author
2/19/2014 | 5:07:18 PM
Re: Your thoughts?
Yet another company encouraging people to work without getting paid. Social media FTW (for the wages).
David F. Carr
50%
50%
David F. Carr,
User Rank: Author
2/19/2014 | 4:18:47 PM
Re: LinkedIn blogs
Merging with a media company? Because the publishing business is so attractive, eh?
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
2/19/2014 | 4:12:00 PM
Re: LinkedIn blogs
Not just exposure to your connections, but others as well. Depending on how many shares, likes, and comments your post receives, LinkedIn could choose to highlight it as it does posts from its top Influencers. This could potentially expose you to thousands of new connections.

In looking at Twitter, it appears that people are pretty excited about this new feature. But as you mentioned, how much extra time do people really have to read and write?

 
Laurianne
50%
50%
Laurianne,
User Rank: Author
2/19/2014 | 2:56:00 PM
LinkedIn blogs
What is the advantage vs setting up your own web page blog? The exposure to your connections I guess. But if all your connections start blogging, will you really have time to read them all? I see LinkedIn merging with a media company some day. Who agrees?
Kristin Burnham
50%
50%
Kristin Burnham,
User Rank: Author
2/19/2014 | 1:57:02 PM
Your thoughts?
Reading posts is one thing, but taking time to craft posts of your own is another. Does this new feature appeal to anyone? Would you consider publishing your thoughts about leadership and careers?
<<   <   Page 2 / 2
2014 US Salary Survey: 10 Stats
2014 US Salary Survey: 10 Stats
InformationWeek surveyed 11,662 IT pros across 30 industries about their pay, benefits, job satisfaction, outsourcing, and more. Some of the results will surprise you.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - September 10, 2014
A high-scale relational database? NoSQL database? Hadoop? Event-processing technology? When it comes to big data, one size doesn't fit all. Here's how to decide.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A look at the top stories from InformationWeek.com for the week of September 7, 2014.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.