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Sun Launches DRM Initiative

Sun's Open Media Commons is designed to develop a royalty-free standard for digital-rights management.

WASHINGTON — Sun Microsystems has launched a digital rights management (DRM) initiative called Open Media Commons and designed to develop a royalty-free DRM standard.

Sun President and CEO Jonathan Schwartz unveiled the initiative Sunday (Aug. 21) at a conference in Aspen, Colo., sponsored by the Progress & Freedom Foundation, a think tank based here.

Schwartz said the initiative will seek to foster open standards, reference architectures and implementations. It also stresses compensation for content creators and copyright holders, respect for users' privacy and adoption of laws and technology that foster innovation.

Specific goals include development of open, royalty-free DRM and codec standards, encouraging collaboration within the open-source community and influencing standards organizations.

Schwartz said the DRM initiative is needed to speed the current transition from an information age to a "participation age" in which "individuals are creating and supplying [content] as much as they are consuming it."

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