Software // Enterprise Applications
News
2/2/2007
04:35 PM
50%
50%

Symantec Unveils Consumer Identity Strategy

The company hopes to tap into the projected $1.1 billion business in online consumer authentication through 2011.

Symantec is counting on e-shoppers' fears to lift its sagging bottom line. At the Demo 07 conference last week, it showed a new consumer identity software that is the centerpiece of its Security 2.0 initiative, its effort to move well past its antivirus software roots.

The program will be called the Norton Identity Client and is the first step in a 12- to 24-month project to tie together services and software, consumers and businesses. Symantec likened the software to the e-retailing world's version of a driver's license, establishing the buyer's identity to the seller. Shoppers will get tools such as site reputation information and the ability to generate one-time e-mail addresses when logging on to suspicious Web sites, to protect a person's real e-mail address. It plans to support Microsoft's CardSpace identity storage system and OpenID, an open source identity framework.

Symantec sees a $1.1 billion business in online consumer authentication through 2011, selling to consumers and business. "Identity is a two-sided problem," Symantec software architect Brian Hernacki says.

The company needs the lift. Symantec last week posted fiscal third-quarter earnings of $248 million, down from $282 million the year before, on revenue that grew 25% to $2.5 billion. In response, Symantec plans to slash $200 million in costs, including some jobs.

Comment  | 
Print  | 
More Insights
Building A Mobile Business Mindset
Building A Mobile Business Mindset
Among 688 respondents, 46% have deployed mobile apps, with an additional 24% planning to in the next year. Soon all apps will look like mobile apps and it's past time for those with no plans to get cracking.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest, Dec. 9, 2014
Apps will make or break the tablet as a work device, but don't shortchange critical factors related to hardware, security, peripherals, and integration.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of December 14, 2014. Be here for the show and for the incredible Friday Afternoon Conversation that runs beside the program.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.