The pharmaceutical industry is looking at technologies to improve operating efficiencies, drug quality, and patient safety. It has asked the Auto-ID Center, a tech center at MIT, to explore ways to use radio-frequency identification and electronic product codes to standardize the numbering and labeling of drugs and to track them through the supply chain.
Technology consulting firm Cap Gemini Ernst & Young is working with the center to see how the industry can quickly deploy these technologies, partly to reduce the flow of counterfeit drugs and enhance patient safety.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.