re: LinkedIn Endorsements: Do's And Don'ts
Linkedin is Finally Giving SEO Weight to Skill Endorsements:
I'm not quite sure how this works yet, but Linkedin is beginning to give some SEO weight to skill endorsement keywords now.
For example, I went to "people" on my Linkedin home page and typed in "System Testing." David Carpin (open endorser) came up #3 on the first page of Linkedin's people search for "System Testing," yet those words are not listed anywhere else on his profile, except as a skill.
I did the same for "Property & Casualty Insurance" using Linkedin's people search. Open endorser, "Mary (Wassink) Ganis" comes up #6. for "Property & Casualty Insurance." These keywords are listed as one of her skills, yet those words do not appear anywhere else on her profile.
Also what I found interesting, is that listing skills that are not listed as Linkedin skills per se, are still found as well. This could be very helpful if something is a popular keyword at Google Adwords, but isn't yet listed as a skill using Linkedin's Skill & Expertise tool.
I listed "Meaningful Specifics" as a skill and my profile comes up number one, although I did not find that skill using Linkedin's Skill & Expertise tool, so use Google's ad word tool to look for keywords also.
Open Endorser Group
"Open Endorsers are Open Networkers...only they have more skills."