Strategic CIO // Team Building & Staffing
News
3/24/2009
04:25 PM
Connect Directly
RSS
E-Mail
50%
50%

Yahoo Names Chief Marketing Officer

Elisa Steele has held positions at NetApp, Sun, and AT&T.

Yahoo has announced that Elisa Steele has become its chief marketing officer.

Steele, who served as senior VP of corporate marketing at NetApp, took on the role Monday. She will oversee Yahoo's brand and global marketing strategy. Her responsibilities will include audience marketing, corporate communications, insights, policy and privacy, and community affairs.

Steele led global branding and communications, corporate relations, and integrated marketing for NetApp. Before that, she led Sun's integrated marketing and merchandising. Steele also has held management positions with iPlanet eCommerce Solutions, JavaSoft, and AT&T. She holds an MBA from San Francisco State University and a bachelor's of business administration from the University of New Hampshire.

She will report directly to Yahoo CEO Carol Bartz. Steele said she wants to work with Bartz and Yahoo's employees to renew the company's customer focus and better promote its brand globally.

Bartz has repeatedly stressed the strength of Yahoo's brand and the importance of improving on it since the company announced her appointment as CEO in January.

"The Yahoo brand is one of our most valuable and strategic assets, and Elisa is charged with unlocking its potential globally," she said in a prepared statement. "Elisa has an outstanding track record in leading global marketing, branding, and communications teams, and we're excited to welcome her to Yahoo's executive staff."

Bartz also said that Yahoo's marketing strategy and teams have become decentralized and Steele will oversee efforts to integrate marketing on a global scale.

The news comes as Activision announced it has hired Yahoo's former COO, Dan Rosensweig, to become the new CEO of its Guitar Hero unit.


Each year, InformationWeek honors the nation's 500 most innovative users of business technology. Companies with $250 million or more in revenue are invited to apply for the 2009 InformationWeek 500 before May 1.

Comment  | 
Print  | 
More Insights
2014 US Salary Survey: 10 Stats
2014 US Salary Survey: 10 Stats
InformationWeek surveyed 11,662 IT pros across 30 industries about their pay, benefits, job satisfaction, outsourcing, and more. Some of the results will surprise you.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek - September 2, 2014
Avoiding audits and vendor fines isn't enough. Take control of licensing to exact deeper software discounts and match purchasing to actual employee needs.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
In in-depth look at InformationWeek's top stories for the preceding week.
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.