InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
e2 Conference & Expo - Boston 2013
= Member Content
Facebook Twitter Share

E-mail | Print | Permalink | LinkedIn | RSS

Microsoft Surface Pro: Too Much Tablet?


You might not want to buy this almost-a-PC, overstuffed-tablet hybrid. But your boss might buy one for you.




People who have monkeys for pets should just go ahead and have kids, Jerry Seinfeld years ago joked in a standup bit about pet ownership. "If you need a pet that can roller skate and smoke cigars, it's time to think about a family."

When you boil it down, that's why Microsoft's new Surface Pro, which went on sale over the weekend, won't rack up much in the way of sales volumes. It comes across as a computer stuffed into a media tablet. That it is a tablet-first device is underscored by a display that is in the 10-inch range. It does boast the full Windows 8 OS, however, not the abbreviated Windows RT found on the original Surface tablet. So it will run all Windows 7 and Windows 8 applications, and connect to any and all of the peripherals you already have. And it's built around a full-fledged PC processor, a Core i5 from Intel.

All that capability in such a small package comes with tradeoffs on both ends, however. Battery life is far below tablet standards, and the weight is far above. The base configuration costs $899, which is out of sight for a tablet. To make it worse, the Surface Pro comes without a keyboard and affords less capacity for your data than what many MP3 players today offer. (The entry-level Surface Pro model comes with 64 GB, but the OS leaves only 30 GB for data.)

[ Is Surface Pro for you? See Microsoft Surface Pro: 7 Questions To Ask. ]

With apologies to Seinfeld, if you're thinking about Surface Pro ownership, then you're so close. Just go out and get a real computer.

Most will, I predict. There are plenty of sleek new Ultrabook models available in the same price range. Many of them are designed as touch tablets. Acer's Iconia W700, for example, is available in the same price range, but with a larger display, superior battery life and better I/O options. Oh, and the detachable keyboard is included.

As poorly as the original Surface (now called Surface RT) sold, expect the Surface Pro to do worse. News out of Taiwan suggests that even Microsoft expects Pro shipments to be lower, with orders to manufacturing that reportedly are a fraction of what they were for the Surface RT.

Hopefully we can all agree by now that the Surface Pro won't sell well. So let's move on to why it will be successful.

The reason: enterprise buyers like it.

Last week, InformationWeek associate editor Michael Endler wrote about a new Forrester survey, which found that more information workers want a Windows tablet than an iOS or Android device. Whether that translates into Surface Pro sales is another matter entirely, he pointed out. True enough.

It's also true that Microsoft is well entrenched in the enterprise, and that is helping the Surface Pro get attention from IT buyers. They're ordering small lots today as proof-of-concept devices for their Windows 8 tablet software development programs.

So the sales numbers may be trivial in the near term. But today's pilot programs hold promise for higher volumes once they blossom into companywide deployments. Maybe that doesn't mean quite as much as it used to, in the days before BYOD crept into the IT vernacular.

(I prefer to call it IBMODD, BTW. It's short for "I'm Bringing My Own Device, Dammit!" I think it better reflects the tenor of the BYOD movement, which arose when execs started bringing their iPhones to work and ordered IT to integrate them.)

Regardless, the potential for a windfall in the enterprise exists for Microsoft with the Surface Pro, although that's a bit further down the road. In the meantime, Microsoft could improve on the appeal of the Pro line by bifurcating it into a clear tablet-first model and a computer-centric offering. With that approach, the company just might end up leaving the monkey business to Seinfeld.

Federal agencies must eliminate 800 data centers over the next five years. Find how they plan to do it in the new all-digital issue of InformationWeek Government. Download it now (registration required).

Nominate your company for the 2013 InformationWeek 500 -- our 25th annual ranking of the country's most innovative users of business technology. Deadline is April 12. Organizations with $250 million or more in revenue may pre-register now to receive more information.




InformationWeek encourages readers to engage in spirited, healthy debate, including taking us to task. However, InformationWeek moderates all comments posted to our site, and reserves the right to modify or remove any content that it determines to be derogatory, offensive, inflammatory, vulgar, irrelevant/off-topic, racist or obvious marketing/SPAM. InformationWeek further reserves the right to disable the profile of any commenter participating in said activities.

Disqus Tips To upload an avatar photo, first complete your Disqus profile. | View the list of supported HTML tags you can use to style comments. | Please read our commenting policy.
Subscribe to RSS


Advertisement


InformationWeek Reports

report Cloud Implementer's Checklist
Once your agency has completed the business case for a private cloud, how do you actually move ahead with your data center transformation? Our report provides a practical set of steps to get you there, including a "to do" list that will be helpful to anyone on your IT team who's involved in the project. By the time you're done, your data center should be home to a more flexible, on-demand IT services.

report Cloud Compliance in Government
Compute clouds created for government data centers must adhere to a range of specifications designed to support data and system security, privacy, and governance. FISMA, HIPAA, SOX, and SAS 70 are just some of the requirements that have to be taken into account as federal IT pros deploy a shared-services cloud model. In this report, we identify the key specs that need to be factored into any federal cloud architecture.

report Government Cloud Platform Strategy
This report analyzes the key IT infrastructure considerations that must be taken into account for implementing cloud services in federal data centers: software/hardware environment, multi-tenancy, security, virtualization, and management tools. We also explain the key important role that APIs play in supporting hybrid scenarios that tap into public cloud services.

report The Business Case for Government Clouds
This report assesses usage scenarios, barriers, and other variables that factor into the decision of whether and how to implement cloud computing in federal environments.