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11/8/2012
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The BrainYard's 7 Social Business Leaders Of 2012

The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.
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Scott Monty, global director of social media at Ford, is best known for his role in formulating the company's social media marketing programs and as the editor of the Social Media Marketing Blog. He is also user #1 on Ford's Yammer enterprise social network, which has grown to have about 17,000 registered users (about 10% of them active participants).

Since joining Ford in 2008, Monty has been seeking out opportunities to use social media to distinguish Ford from the competition. One milestone: when Ford introduced a redesigned edition of the Ford Explorer in 2010, it skipped the usual auto show and auto journalist briefings route in favor of a simultaneous announcements in eight cities -- and on Facebook. The Facebook campaign, created using tools from Buddy Media (now part of the Salesforce Marketing Cloud), prominently featured videos about the vehicle from product managers and engineers, as well as CEO Mulally and celebrity spokesman Mike Rowe. The Explorer "reveal" campaign attracted 99 million social media impressions, became the #1 trending topic on Twitter, and the #2 search for the day on Google.

"We took that as indicator we could be successful in social at the scale we were used to in traditional media," Monty said.

RECOMMENDED READING:

7 Lessons From Social Business Leaders

Red Robin CIO Named Social Business Technology Leader

Social Business Leader Cemex Keeps Ideas Flowing

Ford Seeks Social Business Strategy

Unisys Lets Employees Drive Face Of Social Business

TD Bank's Social Strategy: Start Small, Think Big

Social Service Is In Fashion at Bonobos

Why CIOs Must Be More Social

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Leo Regulus
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Leo Regulus,
User Rank: Apprentice
11/12/2012 | 6:35:25 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Sorry, can't do Slide Shows. Please re-evaluate you editorial policy (s).
Leo Regulus
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Leo Regulus,
User Rank: Apprentice
11/23/2012 | 5:29:12 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Unfortunate choice of article format. I can't read it. That also means that I do not see your ads and sponsor's messages. You decision.
BrunoGebarski
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BrunoGebarski,
User Rank: Apprentice
11/25/2012 | 9:03:40 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Dear Brainyard
I would love to join the 2 comments down below This sort of formatting is very much encouraging to "leave your website" and go to some of your competitors for ease of read. Would you please reconsider this practice which is for the reader: cumbersome, awkward and boarder line annoying! Kind Regards from Hamburg, Germany
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