Government // Enterprise Architecture
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11/8/2012
02:36 PM
David F Carr
David F Carr
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The BrainYard's 7 Social Business Leaders Of 2012

The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.
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IT architect Ed Krebs is part of an advanced technologies group that oversees the Yammer implementation at Ford. While Ford employees have access to lots of other collaboration tools, an enterprise social network adds a different dimension, Krebs said. "It's much more cross-organizational as a way of identifying issues and allows people who otherwise might not have been engaged to bring in new solutions."

While the Yammer network has racked up success stories, Krebs said IT is in the midst of evaluating whether it is the right long term solution. One hesitation: Yammer's lack of support for standards like OpenSocial.

RECOMMENDED READING:

7 Lessons From Social Business Leaders

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Social Business Leader Cemex Keeps Ideas Flowing

Ford Seeks Social Business Strategy

Unisys Lets Employees Drive Face Of Social Business

TD Bank's Social Strategy: Start Small, Think Big

Social Service Is In Fashion at Bonobos

Why CIOs Must Be More Social

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BrunoGebarski
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BrunoGebarski,
User Rank: Apprentice
11/25/2012 | 9:03:40 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Dear Brainyard
I would love to join the 2 comments down below This sort of formatting is very much encouraging to "leave your website" and go to some of your competitors for ease of read. Would you please reconsider this practice which is for the reader: cumbersome, awkward and boarder line annoying! Kind Regards from Hamburg, Germany
Leo Regulus
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Leo Regulus,
User Rank: Apprentice
11/23/2012 | 5:29:12 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Unfortunate choice of article format. I can't read it. That also means that I do not see your ads and sponsor's messages. You decision.
Leo Regulus
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Leo Regulus,
User Rank: Apprentice
11/12/2012 | 6:35:25 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Sorry, can't do Slide Shows. Please re-evaluate you editorial policy (s).
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