The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.
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IT architect Ed Krebs is part of an advanced technologies group that oversees the Yammer implementation at Ford. While Ford employees have access to lots of other collaboration tools, an enterprise social network adds a different dimension, Krebs said. "It's much more cross-organizational as a way of identifying issues and allows people who otherwise might not have been engaged to bring in new solutions."
While the Yammer network has racked up success stories, Krebs said IT is in the midst of evaluating whether it is the right long term solution. One hesitation: Yammer's lack of support for standards like OpenSocial.