Spam is starting to cost businesses a substantial amount of money. A study released last week by technology-research firm Radicati Group says an organization with 10,265 employees that doesn't use spam filtering loses $2,923.20 per user per year, or a total of $30 million annually, in terms of E-mail productivity. The survey of 15 businesses, representing 155,375 users, indicates that after adopting anti-spam technology, the average company reduced its annual loss to $4.8 million, a difference of $25.2 million. With a total cost of ownership for anti-spam systems coming to $521.32 per person a year over three years, the net savings comes to $19.9 million.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.