News
Commentary
3/28/2008
04:35 PM
Steve Wylie
Steve Wylie
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

The Down Side of Social Networking

A social networking site can be a very powerful community building engine, allowing employees, partners and even customers to stay better connected to an organization in ways we've never seen before. But this article at Social Media Insider paints a picture of what can happen when that same community uses the social network to turn on the organizer and poke fun at their efforts. The social network they refer to (though it's more of a social suggestion box) is called "My Starbucks Idea" and is a new effort by Starbucks to tap the wisdom of their highly caffeinated clientele.I think the article is a little harsh on the new Starbucks site but an interesting warning to others creating community sites. I'm confident that in most cases the benefits of community development through social networking will far outweigh any risks of a disgruntled poster. Maybe I better go check my Facebook Group to see if anyone is poking fun at me!

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.