02:40 PM
Venkatesh Rao
Venkatesh Rao
Connect Directly

The Enterprise 2.0 Backlog: 100 Ideas

Some of the ideas on this list are quirky, but they'll get your creative juices flowing as you dive into the execution phase of the E2.0 revolution.

76. Encourage employees to do a flash mob in the company cafeteria.

77. Redesign your corporate home page to be as simple as the Google homepage and keep it up for a week. Analyze results and discuss.

78. Suspend all broadcast marketing and advertising in a sales territory and go social-only for a quarter. Compare results to a control territory.

79. Construct a poster showing the source-to-sink how-it-is-made view of your operations and release it publicly.

80. Create an internal currency and a meaningful marketplace around it.

81. Run an exercise similar to Zappos to figure out your internal company culture as your employees see it.

82. Figure out the proportion of new hires in the last year that came via existing employee referrals.

83. Sponsor a programming contest.

84. Send a diverse team from all over your company on a study tour of Asia.

85. Pilot a program at a single facility to create "smart infrastructure" that runs greener, cheaper, and more profitably.

86. Run a photography day asking all employees to use their smartphones to take pictures of things that could be changed or improved around the workplace.

87. Install intranet webcams and monitors at all water coolers.

88. Estimate your company's word-of-mouth sphere of influence by asking only employees to forward a funny YouTube video to friends and family.

89. Inventory all unofficial online communities (such as LinkedIn or Facebook groups, or industry-level bulletin boards) and rank them by value against all official sites.

90. Estimate the death date of your business based on current and planned product lines and innovation portfolio. If your answer is "eternal," you did it wrong.

91. Deliberately and secretly create a minor social media PR mess to test the preparedness of your marketing department.

92. Design and administer a "technology literacy" test for your employees that's relevant to your company and the Internet Age.

93. Charter a scenario analysis team to map out what would happen to your company in the event of an Internet blackout that takes all of your company operations offline.

94. Hire a security firm to create a Stuxnet-style intervention test against your most critical physical infrastructure.

95. Run a what-if scenario at the C level to gauge preparedness for being a target of an attack by Anonymous or Wikileaks.

96. Offer all employees highly subsidized training in a programming or design skill relevant to your business.

97. Issue a challenge, with a prize, to Silicon Valley to disrupt your business.

98. Cut the amount of paper used by your company in half within a year.

99. Digitize all the archived paper documents in your company within a year.

100. Run a company-wide "work from home" day for all employees who do not need specialized workplace equipment.

Attend Online Marketing Summit 2012 and gather the insights and strategies you need to make the right online marketing choices to deliver the most value for your business. The summit--in Santa Clara, Calif., Oct 22-25--offers four days of inspiration, connections, and practical learning. Register for Online Marketing Summit using code QJBQSA01 and receive a 25% discount on conference passes or a Free Expo Pass.

5 of 5
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Deb Donston-Miller
Deb Donston-Miller,
User Rank: Apprentice
7/31/2012 | 8:41:56 PM
re: The Enterprise 2.0 Backlog: 100 Ideas
Your articles have always been so thought-provoking, as is this list! I agree that companies can and should use this as a test to see how far they have come and as a to-do list for making future Enterprise 2.0 progress. It would be interesting to do a survey to see, in general, how companies are doing.

Deb Donston-Miller
Contributing Editor, The BrainYard
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - August 27, 2014
Who wins in cloud price wars? Short answer: not IT. Enterprises don't want bare-bones IaaS. Providers must focus on support, not undercutting rivals.
Flash Poll
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.