The New BlackBerry Store
The first BlackBerry store had its grand opening in Farmington Hills, Mich.
The New BlackBerry Store.
It's not exactly a sleek Apple boutique on Manhattan's Lower West Side -- in fact, it looks like a rather cheerless box in a bleak Upper Midwest suburb -- but the first "authorized" BlackBerry store (does that mean there are "bootleg" BlackBerry stores?) had its grand opening this week in Farmington Hills, Mich.
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Featuring "the most comprehensive offering of BlackBerry products and services," the new retail outlet is operated by Wireless Giant, a chain founded in 1996. The store is multicarrier, which means you can purchase BlackBerrys and data plans supported by any of the Big 4 U.S. wireless carriers: AT&T, Sprint Nextel, T-Mobile, or Verizon Wireless.
The new BlackBerry outlet follows a trend of device-makers opening their own stores: the Apple stores have become magnets for Mac-heads and lovers of iPhones and iPods, while Nokia has gradually been rolling out its own retail locations, with flagship stores in Chicago, New York, and Shanghai.