News
News
11/26/2002
04:10 PM
Connect Directly
RSS
E-Mail
50%
50%

The Opposite Of Moore's Law

Intel's hiking the price of flash memory just as demand for the hardware is climbing.

Looking to take advantage of the growing demand for flash memory in cell phones, PDAs, and TV-top boxes, Intel Corp. says it's raising prices on the technology by as much as 40% beginning in January. Intel has seen several of its top original equipment manufacturers--including Motorola, NEC, and Samsung--double and even triple the flash-memory requirements for cell phones due to demand for picture-taking and color-screen features, says an Intel spokeswoman.

During the first quarter of 2003, Intel will ship its PXA261 and the PXA262 processors, which include flash memory, in a bid to create distance between itself and competitors AMD and Atmel. Although Intel says the price hike is a way to take advantage of strong demand for its products, one analyst wonders if Intel isn't opening the door for AMD and Atmel. Intel has been trying to get more of its technology into cell phones, but, says Fred Zeiber, president of Pathfinder Research, "when you raise prices, it's open season for your competitors."

Comment  | 
Print  | 
More Insights
IT's Reputation: What the Data Says
IT's Reputation: What the Data Says
InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business really views IT's performance in delivering services - and, more important, powering innovation. Our results suggest IT leaders should worry less about whether they're getting enough resources and more about the relationships they have with business unit peers.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.