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The BrainYard
C/O UBM TechWeb
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San Francisco, CA 94107
(415) 947-6000

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About The Brainyard

The BrainYard is a new community site that serves business leaders who are redefining their organizations. These leaders understand that social enterprise tools and technologies are fundamentally changing how products are created, services delivered, customers won, and new opportunities identified.

The BrainYard is jointly produced by the Enterprise 2.0 Conference, the defining event focused on social and collaborative technologies, and InformationWeek, the most trusted business technology brand. With early and deep experience in this exploding market, the editors have assembled the brightest minds and biggest thinkers.

The market for social enterprise tools, software and services is exploding, expected to reach $4.6 Billion worldwide by 2014, according to Forrester Research. This exploding opportunity needs a platform.

Technology and business stakeholders (line of business, marketing, IT and senior executives) are grappling with where, what, when and how to redefine their organizations. They are diving into social business to:

  • Learn how social and collaborative technologies can accelerate their business
  • Identify best practices for putting these technologies to use
  • Learn from case studies that show transformative power of social tools
  • Leverage the collective brains of their organization, supply chain and customers
  • Unlock growth in dynamic business environments

This unique approach provides the ideal platform for companies to engage with business leaders focused on creating social enterprises.

Staff

General Inquiries
Alex Dunne
General Manager
(415) 947-6172

Editorial
David F. Carr
Editor
(954) 757-5827

Sales
Shoshana Freisinger
Account Manager
(415) 947-6358

Ally Parker
Sales Intelligence and Operations Assistant
(415) 947-6359

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Marketing & PR
Angela Boling
Marketing Manager
(630) 515-2047

Natalia Wodecki
PR Director
(415) 947-6762

Contributors

Tony Byrne President The Real Story Group
Alison Diana News Contributor InformationWeek.com
Paige Finkelman General Manager Enterprise 2.0 Conference
Claire Flanagan Director, KM and Enterprise Social Collaboration and Communities Strategy  CSC
Rachel Happe Co-Founder & Principal  The Community Roundtable
Maribel Lopez Principal & Founder  Lopez Research
Jamie Pappas Enterprise 2.0 & Social Media Strategist, Evangelist, Community Manager  EMC Corporation
Sameer Patel Partner  Sovos Group
Venkatesh Rao Blogger  Ribbonfarm.com
Michael Sampson Collaboration Strategist & Author
Steve Wylie Advisory Board Member UBM TechWeb
 
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BRAINYARDRESEARCH
The State of Community Management
The State of Community Management documents a comprehensive set of lessons learned to help define this emerging role and give you the tools to be successful in your social initiatives.
Enterprise 2.0: What, Why and How?
This paper is an introduction to Enterprise 2.0 ‐ why it is one of the most crucial concepts to understand in business today and how you can begin to take advantage of E2 in your organization.
Guide to Understanding Social CRM
This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships.
VIDEOGALLERY
National Field: The Data Driven Social Enterprise
The Obama campaign used National Field in 2008 to bring together, and share all of the data around its outreach efforts -- all of its calls, contacts and meetings were tracked every day using the social enterprise platform. Watch this demo for more.
Keynote Panel: Pushing the Limits of the Consumerization of IT
Keynote Moderator Larry Seltzer Editorial Director, Byte; Keynote Panelist Robert Scoble Blogger, Technical Evangelist & Author; Keynote Panelist Oliver Marks Co-founder, Sovos Group
Keynote: Sandy Carter, IBM
Sandy Carter Vice President, Social Business Evangelism and Sales, IBM Mobile Panorama: The Three Headed Monster
SLIDESHOWS
Use Facebook Apps To Woo Customers: 6 Examples
Several savvy organizations use Facebook apps to increase brand awareness and engage new and existing customers. Consider these interesting examples....
Enterprise Social Networks: A Guided Tour
More enterprises are deploying internal social networks to encourage collaboration and improve productivity. Take a tour of the major platforms...
10 Big Tech Ideas For Retailers
Mobile and social lead the list of hot tech trends for retailers, but they had company at the National Retail...