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About The Brainyard

The BrainYard is a new community site that serves business leaders who are redefining their organizations. These leaders understand that social enterprise tools and technologies are fundamentally changing how products are created, services delivered, customers won, and new opportunities identified.

The BrainYard is jointly produced by the E2 Conference, the defining event focused on social and collaborative technologies, and InformationWeek, the most trusted business technology brand. With early and deep experience in this exploding market, the editors have assembled the brightest minds and biggest thinkers.

The market for social enterprise tools, software and services is exploding, expected to reach $4.6 Billion worldwide by 2014, according to Forrester Research. This exploding opportunity needs a platform.

Technology and business stakeholders (line of business, marketing, IT and senior executives) are grappling with where, what, when and how to redefine their organizations. They are diving into social business to:

  • Learn how social and collaborative technologies can accelerate their business
  • Identify best practices for putting these technologies to use
  • Learn from case studies that show transformative power of social tools
  • Leverage the collective brains of their organization, supply chain and customers
  • Unlock growth in dynamic business environments

This unique approach provides the ideal platform for companies to engage with business leaders focused on creating social enterprises.

Staff

Editorial
David F. Carr
Editor, The BrainYard
(954) 757-5827

Sales
Shoshana Freisinger
Account Manager
(415) 947-6358

Ally Parker
Sales Intelligence and Operations Assistant
(415) 947-6359

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Marketing & PR
Angela Boling
Marketing Manager
(630) 515-2047

Natalia Wodecki
PR Director
(415) 947-6762

Contributors

David F. Carr Editor, The BrainYard
Debra Donston-Miller Contributing Editor, news and features
Dion Hinchcliffe EVP of Strategy, the Dachis Group
Tony Byrne President The Real Story Group
Rachel Happe Co-Founder & Principal The Community Roundtable
Maribel Lopez Principal & Founder Lopez Research
 
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DIGITALISSUE

In This Issue:

The Customer Really Comes First:

Social media make the customer more powerful than ever. Here's how to listen and react.

Spackle, Duct Tape, And Social Media:

The right tools can help smooth over the rough edges in your social business architecture.


BRAINYARDRESEARCH
The State of Community Management
The State of Community Management documents a comprehensive set of lessons learned to help define this emerging role and give you the tools to be successful in your social initiatives.
Enterprise 2.0: What, Why and How?
This paper is an introduction to Enterprise 2.0 ‐ why it is one of the most crucial concepts to understand in business today and how you can begin to take advantage of E2 in your organization.
Guide to Understanding Social CRM
This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships.
VIDEOGALLERY
Hearsay Social Brings An Enterprise Focus
Hearsay Social's CTO and co-Founder Steve Garrity gives the Valley View judges the 2-minute elevator pitch, and discusses why his company's social enterprise software stands out.
Hearsay Makes Business More Social
Some of the most innovative new enterprise technologies come from start-ups, but doing business with them can be risky, given their unproven products and short track records. With Steve Garrity, Co-Founder and CTO of Hearsay Social.
Highlights: Microsoft Introduces New Office and Windows 8
Highlights: Microsoft Introduces New Office and Windows 8
SLIDESHOWS
Facebook's 2012 Highs And Lows
2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on...
The BrainYard's 7 Social Business Leaders Of 2012
The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business...
10 Great Social Features For Microsoft SharePoint 2013
Social computing will play a big role in Microsoft's upcoming collaboration platform.

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