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BRAINYARDRESEARCH

The State of Community Management

The State of Community Management documents a comprehensive set of lessons learned to help define this emerging role and give you the tools to be successful in your social initiatives.

Enterprise 2.0: What, Why and How?

This paper is an introduction to Enterprise 2.0 ‐ why it is one of the most crucial concepts to understand in business today and how you can begin to take advantage of E2 in your organization.

Guide to Understanding Social CRM

This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships.

MORE WHITE PAPERS >>

VIDEOGALLERY

Startup DataSift's Big Data Platform

DataSift CEO Rob Bailey talks about the growth in big data, and his company's platform to ingest, manage and provide that data from social networks. He also provides a quick demonstration of the product.

Salesforce.com's Social Enterprise Approach Pushes "Customer" Part Of CRM

Salesforce.com co-Founder Parker Harris discusses why the company has moved past its Cloud 2 mantra, with acquisitions like Heroku and Radian6 enabling even tighter customer relationships for the enterprise.

March Madness And Social Networking

March Madness and pro sports hold many lessons for social network marketing. In this exclusive interview Eric Lundquist interviews sports broadcaster Butch Stearns on what social network marketing can learn from how sports teams social network