BRAINYARDCOLUMNIST
Michael  Brito
MICHAEL AROUND THE WEB





See All Posts From Michael >>



Michael Brito

Michael Brito is a senior VP of social business planning at Edelman Digital. He provides strategic counsel, guidance, and best practices to several top global tech accounts. Previously, Michael worked for major companies in Silicon Valley, including Sony Electronics, Hewlett-Packard, Yahoo, and Intel working in various marketing, social media, and community management roles. Michael just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organizations. He actively writes in his social media blog, at www.britopian.com.

STAYUPDATED

Sign up to the BrainYard email newsletter

*Required field

Privacy Statement

BRAINYARDRESEARCH
The State of Community Management
The State of Community Management documents a comprehensive set of lessons learned to help define this emerging role and give you the tools to be successful in your social initiatives.
Enterprise 2.0: What, Why and How?
This paper is an introduction to Enterprise 2.0 ‐ why it is one of the most crucial concepts to understand in business today and how you can begin to take advantage of E2 in your organization.
Guide to Understanding Social CRM
This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships.
VIDEOGALLERY
Startup DataSift's Big Data Platform
DataSift CEO Rob Bailey talks about the growth in big data, and his company's platform to ingest, manage and provide that data from social networks. He also provides a quick demonstration of the product.
Salesforce.com's Social Enterprise Approach Pushes
Salesforce.com co-Founder Parker Harris discusses why the company has moved past its Cloud 2 mantra, with acquisitions like Heroku and Radian6 enabling even tighter customer relationships for the enterprise.
March Madness And Social Networking
March Madness and pro sports hold many lessons for social network marketing. In this exclusive interview Eric Lundquist interviews sports broadcaster Butch Stearns on what social network marketing can learn from how sports teams social network
SLIDESHOWS
7 Examples: Put Gamification To Work
An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new...
Get Social: 11 Management Systems That Can Help
Social media management systems can help your organization manage and measure increasingly sophisticated social strategies.
6 Social Sites Sitting On The Cutting Edge
Your company's Facebook and Twitter presence are established, but don't rest there. Consider these other social sites--some familiar, some less...