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COMMENTARYARCHIVE
May 2012
Ivy Schmerken, Wall Street & Technology | May 24, 2012
Technology glitches, insane valuations, secret disclosures, and high-frequency trading have all played a part in the Facebook IPO soap opera.
 
David F. Carr | May 24, 2012
Box cloud file sharing service adds more reasons for enterprises to take company seriously, even while shrugging off an apparently minor outage.
 
David F. Carr | May 23, 2012
Vitrue could provide the social marketing hook to drive sales into RightNow and Oracle's CRM systems.
 
David F. Carr | May 22, 2012
Salesforce will add instant messaging and presence in June, followed by a pilot of screen sharing for Chatter.
 
David F. Carr | May 21, 2012
Following up on last year's acquisition of Cohuman, Mindjet creates a social platform that excels at letting users visually map out plans, then collaborate to get work done.
 
David F. Carr | May 21, 2012
Forrester Research ranks the leaders in a market segment that excludes social intranet portal players like Jive Software.
 
Kevin Casey | May 21, 2012
Facebook's ad revenue depends largely on the combined pool of smaller advertisers. Here's what the company can do to better serve SMBs.
 
David F. Carr | May 18, 2012
IT services firm CGI skipped the pilot project and launched Tibco's Tibbr to 31,000 users at once.
 
Mathew J. Schwartz | May 18, 2012
FTC and Mozilla applaud as Twitter gives consumers tools to opt out of tracking.
 
Debra Donston-Miller | May 18, 2012
Facebook's $16 billion IPO will have direct and indirect effects on companies evaluating and deploying social business solutions.
 
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BRAINYARDRESEARCH
The State of Community Management
The State of Community Management documents a comprehensive set of lessons learned to help define this emerging role and give you the tools to be successful in your social initiatives.
Enterprise 2.0: What, Why and How?
This paper is an introduction to Enterprise 2.0 ‐ why it is one of the most crucial concepts to understand in business today and how you can begin to take advantage of E2 in your organization.
Guide to Understanding Social CRM
This paper presents the foundational components of Social CRM and lays the groundwork required for your company to build and maintain long and valuable customer relationships.
VIDEOGALLERY
Startup DataSift's Big Data Platform
DataSift CEO Rob Bailey talks about the growth in big data, and his company's platform to ingest, manage and provide that data from social networks. He also provides a quick demonstration of the product.
Salesforce.com's Social Enterprise Approach Pushes
Salesforce.com co-Founder Parker Harris discusses why the company has moved past its Cloud 2 mantra, with acquisitions like Heroku and Radian6 enabling even tighter customer relationships for the enterprise.
March Madness And Social Networking
March Madness and pro sports hold many lessons for social network marketing. In this exclusive interview Eric Lundquist interviews sports broadcaster Butch Stearns on what social network marketing can learn from how sports teams social network
SLIDESHOWS
7 Examples: Put Gamification To Work
An increasing number and variety of business applications are integrating game mechanics, or gamification, to improve user engagement, engage new...
Get Social: 11 Management Systems That Can Help
Social media management systems can help your organization manage and measure increasingly sophisticated social strategies.
6 Social Sites Sitting On The Cutting Edge
Your company's Facebook and Twitter presence are established, but don't rest there. Consider these other social sites--some familiar, some less...