Facebook's 2012 Highs And Lows
In January, Facebook announced that the Timeline format would be rolled out to all users, whether they wanted it or not. The new format caused problems for companies that had configured their presence based on the older format (including use of tabs). However, resilience seems to be the key to success on Facebook, and many organizations are now exploiting Timeline's features.
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2012 brought big ups and downs for Facebook, and for the companies that have bet some of their business on it.










