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Stories From The Issue Of » March 26, 2012

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Cover Story

4 Steps IT Must Take With Their Sales Teams

4 Steps IT Must Take With Their Sales Teams
IT isn't doing enough to help drive revenue. Here's how it can become more relevant to the sales and marketing teams.
Unresponsive IT? CEO Must Share Blame
Social CRM and multi-channel marketing are the latest trends fueling questions about IT priorities, but have top executives bought into these priorities?
A CEO's View Of Analytics: Duluth Trading Company
Steve Schlecht's company made its name with practical work clothes and clever ads. But it needs new analytical skills to thrive amid the retail disruption caused by mobile technology.
IT Risks Irrelevance In Digital Marketing Revolution
Chief marketing officers are overwhelmed with data and the rise of social media, IBM research shows, yet they aren't looking to CIOs for help.

Features

What's Next For Mobile Payments
Retailers' options for accepting payments via smartphones are all over the map. Smart companies will use them to build loyalty as well as get paid.
Dr. Dobb's: 7 Steps To A Killer Mobile UI
Dr. Dobb's: Android on Android

Columns

Quick Takes

CIO Profiles

CIO Profiles: Jeanette Horan Of IBM
IBM's CIO is looking for ways to leverage big data.

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In this issue:

Data Center Optimization: Federal agencies must increase server utilization and energy efficiency as they squeeze more computer processing into fewer data centers. We explore how the Army, Homeland Security, Veterans Affairs and others are doing that.
Future Cities: The world's urban centers are growing, creating a civic management challenge of unprecedented scope and complexity. Our exclusive survey reveals the opportunities and challenges for city planners and municipal IT pros.
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